Sony Ericsson draws the youth market with T100

Sony Ericsson has introduced the T100 mobile phone to attract modern young people who appreciate attractive design, ease-of-use and core features at an affordable price.

The phone, which features enhanced messaging capabilities, is now locally available.

The T100 is small in size and gives a glimpse of the new industrial design that is coming from Sony Ericsson, capturing the simplicity and minimalism of Scandinavian and Japanese designs.

Preliminary consumer research findings have been positive, with comments such as "right in fashion" and "looks more expensive than it is."

At work or at play, the Sony Ericsson T100 is a statement in style. One can have fun adding pictures or text messages and phone book contacts. On the move, users can access the Web to pick new pictures or ring signals of their choice.

When evening comes and the lights are low, the T100 display gives off a cool blue shimmer and the keys light up to impress.

The phone is presented in three contemporary colors: Icy Blue, Gentle Gold and Fresh White. The T100 is small and light, measuring only 99 x 43.5 x 17.7 mm and weighs a mere 75 grams. It has up to 4.5 hours of talk time and up to 200 hours (more than eight days) of standby time.

Several GSM markets have a strong need for a high-volume, low-priced phone with all the core voice and messaging features. Developed mainly for the low-price segment, the new T100 offers great value and offers consumers EMS (Enhanced Messaging Service) with pictures, sound and animations, and mobile Internet browsing with WAP (Wireless Application Protocol).

It features an extensive gallery with 30 pictures, 15 animations and 10 sounds, which can be sent, and there are 10 SMS templates for often-used messages. If that’s not enough, a new image can be created with a picture editor.