Nurturing Asia’s broadcasting industry

Asia’s broadcasting industry is now seeing significant upgrades, exciting project launches and a new receptivity to investment. These have propelled the industry to gain significant grounds relative to its American and European counterparts, and for BroadcastAsia to make a significant contribution in breaking new grounds.

Acknowledged as the region’s most international and definitive event for the broadcasting and multimedia industry, BroadcastAsia2002 will take place on June 18-21 at Suntec Singapore.

As a sign of the event’s worldwide stature, BroadcastAsia2002 is endorsed by the Asia-Pacific Broadcasting Union (ABU) and International Enterprise Singapore, and supported by various government and industry bodies and societies, including the Singapore Broadcasting Authority, International Association of Broadcasting Manufacturers and the Asia-Pacific Institute for Broadcasting Development.

Recognizing the growth potential of the Asian broadcast market, Singapore Exhibition Service’s chief executive Stephen Tan saw the need for a comprehensive, stand-alone platform for an exchange of ideas and technology updates within the broadcast industry.

BroadcastAsia2002 will host, for the first time, the Audio Engineering Technology Seminar. Presented by the Audio Engineering Society’s Singapore Section, the seminar will explore the latest trends in digital audio.

The by-invitation only CEO Roundtable will address an issue close to those in the industry – Digital Survival for Broadcasters – among other interesting industry topics. This year’s conference will focus on the future of technologies and their business impact on the broadcasting industry.

Insights into hot industry topics such as interactive TV, cyber piracy, digital TV, digital audio broadcasting and the connected home will be brought into the open, while traditional engineering topics on content creation, production and management will also be addressed.

By reaching out to a focused audience comprising of industry professionals, BroadcastAsia aims to help the broadcast industry leverage on technology to resolve business issues and improve cost efficiencies and profitability.

There is clearly an increased demand for digital imagery for advertising and programming for television and the Internet in the world today. In response to this wave of interest, BroadcastAsia returns this year with a bigger and better ComGraphics&Animation2002, one of its three sub-shows.

Together with ProfessionalAudioTechnology and CableSat, BroadcastAsia2002 will be an integrated showcase of the latest production and post-production technologies and products in the industry.

The best in set-top box components, receivers and condition access technology will be unveiled at CableSat2002. Discover the latest audio technologies for radio, studio and video needs at the dedicated Professional Audio Technology Pavilion.

Reflecting the growing importance of sport events broadcasting, BroadcastAsia2002 will highlight technology used in telecasting live world sporting events globally.

For more information, log on to www.broadcast-asia.com.