Globe Telecom opens Generation 3 Store in Cebu

MANILA, Philippines - Globe Telecom recently opened its third and largest Generation 3 (GEN3) Store to date in Cebu, boosting its retail presence in the Visayas region and giving Cebuanos a new retail experience that is up to par with international retail outlets worldwide.

The GEN3 store in Cebu is the telco’s first store in Visayas and is the biggest among the GEN3 stores that Globe has opened to date. It measures over 400 square meters and can accommodate up to 200 customers and store personnel at the same time. It houses four major lifestyle zones, namely music, entertainment, life and productivity, each illustrating mobile and broadband technologies as connected solutions featuring the latest devices, apps, digital connectors and services that contribute to the total interactive customer experience.

With the store opening in Cebu, Globe is set to transform the retail experience and enable the digital lifestyle of Cebuanos and nearby markets. It boasts of a wide array of new innovations exclusively offered by Globe such as top-of-the-line speakers, powerbanks, GPS watches, interactive toys, as well as the Zagg machine, which allows customers to custom-create a screen protector for their smartphones and gadgets. Globe is the first in Asia to have the Zagg machine available for consumers.

“Since we introduced the GEN3 stores last year, we have set a new global standard in retail and customer experience. The focus is no longer on selling just another postpaid plan or a device, but on creating strong emotional connections between Globe as a global digital brand and our customers,” said Globe president and CEO Ernest Cu. 

Globe head of retail transformation and stores nanagement Joe Caliro shares, “Globe has always considered Cebu as one of the key areas in the Philippines where we strive to expand our presence. We are very happy to finally bring our world-class GEN3 store here to give our customers a taste of world-class retail experience. With the concept and design of the Globe GEN3 Store in Cebu, we are able to set up a space where everyone who walks in can have a totally different experience and come out learning something new every time.”

The Globe GEN3 stores are designed by Tim Kobe, founder and CEO of Eight Inc. His most famous work is the Apple Store in New York, alongside his other dynamic designs for international retail stores such as Nike, GAP and Coach, among others. The store has veered away from the basic transactional set-up to a venue where customers can discover and learn new things in the digital space.

This year, Globe is set to open two more GEN3 stores at Greenbelt Mall in Makati by August and at SM Megamall in Mandaluyong by October. Globe also earlier announced the construction of the Globe Iconic Store that is set to be the biggest and grandest Globe store. Its pioneering design will feature a bridge that will link two Globe stores from opposite sides. The Globe Iconic Store will soon rise right above the Bonifacio Global City amphitheatre at the Bonifacio High Street Central in Taguig City.

Globe is also set to convert the rest of its existing stores into GEN3 Stores to bring the world-class retail experience to more Filipinos nationwide.