A line to Unicef

MANILA, Philippines - Line, with 181 million monthly active users globally, signed a global partnership agreement with The United Nations Children’s Fund (UNICEF) recently.

Jong Nam Oh, executive director of The Korean Committee for UNICEF and Jung-ho Shin, CEO of Line Plus Corp. and chief globalization officer of Line Corp., held the UNICEF-LINE global partnership signing ceremony in Seoul to agree on the sponsorship partnership to support the children of the world.

UNICEF-Line partnership has been strategically led by the UNICEF global headquarters with 11 countries participating simultaneously. The 11 countries include Korea, Japan, Taiwan, United States, France, Germany, Thailand, Indonesia, Malaysia, Spain and. The Korean Committee for UNICEF signed the alliance representing all countries at the global partnership signing it hosted.

Through the strategic partnership, UNICEF and Line aim to create a brand value with competitive power and raise funds effectively. LINE plans to use character licensing by producing and selling plush toys and mugs of its flagship character, Brown, with the UNICEF logo. In addition, Line will help raise funds by developing and selling digital Line stickers. Line’s virtual coin, called “Free Coin”, will contribute to the fundraising as well. It is anticipated by Line that various PR and marketing activities will raise the fund of minimum of KRW 3.3 billion in three years.

“It is highly meaningful that the Korean Committee participated as a representative for the partnership between UNICEF and LINE, a global corporate and a messenger app used in 230 countries worldwide, “ said Jong Nam Oh. “The strategic partnership between UNICEF and Line is expected to enhance brand value, produce competitive products, and moreover, create synergy to increase sponsoring opportunities for UNICEF using Line’s digital platform.”

“Line has been constantly evolving to become the world’s leading mobile life platform,” said Jung-ho Shin. “I hope this partnership brings excitement to all LINE users by being able to take on an important role to support the children in developing countries.”

The funds which will be raised through the global partnership between UNICEF and Line will be used for relief for children of developing countries.