MANILA, Philippines - Last week, Microsoft Philippines formally introduced its very first Lumia smartphone in the country.
The Lumia 535 is the first smartphone under the new Microsoft Lumia brand, eschewing the Nokia label which it bought the division from a year ago.
With a suggested retail price of just under Php6,000, the Lumia 535 could be a sign that Microsoft is putting attention to the entry-level market. That’s a good move considering that in a market like the Philippines, the growth potential of smartphones are in the entry-level segment.
The Lumia 535 features a 5-inch IPS display, powered by a quad-core Snapdragon processor and 1GB of RAM.
It has dual-SIM 3G functionality that allows you to use two separate SIMs from any network, a common feature that a lot of people look for these days.
The Lumia 535’s crowning feature is the 5-megapixel rear camera with a similar 5-megapixel front-facing camera with wide-angle lens, allowing for better selfie photos.
Microsoft Lumia 535 specs:
5-inch qHD IPS display @ 960 x 540 pixels, 220ppi
Corning Gorilla Glass 3
1.2GHz Qualcomm Snapdragon 200 quad-core CPU
1GB RAM
8GB internal storage
Up to 128GB via microSD
5 megapixel AF rear camera w/ LED flash
5 megapixel wide-angle front camera
Dual-SIM, Dual-Standby
3G HSPA+
WiFi 802.11 b/g/n
Bluetooth 4.0, A2DP
GPS with A-GPS support, GLONASS
USB 2.0
Windows Phone 8.1 with Lumia Denim
1,905mAh Li-Ion removable battery
140.2 x 72.4 x 8.8 mm (dimensions)
146 grams (weight)
SRP: Php5,990
Along with the Lumia 535, Microsoft also launched the Lumia 735, a mid-range handset with a slightly more capable hardware.
While it has a smaller display at 4.7-inch, the handset sports a faster Snapdragon 400 processor with LTE support.
Microsoft Lumia 735 specs:
4.7-inch HD OLED display, 1280×720 pixels, 312ppi
1.2GHz Snapdragon 400 MSM8926 quad-core CPU
Adreno 305 GPU
1GB RAM
8GB internal storage
Supports up to 128GB Micro-SD card
4G/LTE, 3G/HSPA connectivity
Micro-SIM
6.7MP rear camera with LED flash
Zeiss optics with f/1.9 aperture
1080p video recording @30fps
5MP front camera w/ f2.4 aperture
Wi-Fi 802.11 b/g/n
Bluetooth 4.0 LE
NFC
FM Radio
GPS w/ A-GPS, GLONASS and BeiDou
2220mAh Li-Ion Battery
Windows Phone 8.1 Denim Update
Dimensions: 134.7 x 68.5 x 8.7mm
Weight: 133g
The Lumia 735 also comes with a nice set of shooters – 6.7-megapixel rear camera with Zeiss optics and f/1.9 aperture plus another 5-megapixel front-facing camera with f/2.4 aperture.
Microsoft did not reveal the retail price of the Lumia 735 since Globe Telecom will be exclusively carrying the handset with their postpaid plans (comes free on Plan 1200).