MANILA, Philippines - OLX Philippines continues to turn more Filipinos into sellers and advocates of online buying and selling in the country.
In a recent press event with the Manila and Cebu media, OLX revealed that the number of consumer-to-consumer (C2C) sellers on their website more than doubled in 2014 compared to 2013 despite their re-branding early this year. This has encouraged more Filipinos to sell their unused but functional items as well as buy pre-loved items online.
As a global brand, OLX is among the most used online platforms in the world. It has surpassed the 200 million active monthly users worldwide, with users generating more than 11 billion monthly page views or 360 million page views each day. Locally, OLX Philippines has 129 million page views monthly or 4.3 million page views daily.
OLX’s parent company, Naspers, brought the Philippines on board as part of an ongoing initiative to transform OLX into the world’s largest C2C platform.
“Few Internet companies have experienced anything like OLX’s growth,” said OLX co-founder and Americas CEO Alec Oxenford. “Our success is clear evidence of the enormous opportunities for smart Internet companies in emerging markets. OLX recognized these opportunities early on and, as a result, we have successfully introduced the basic concepts of online classifieds, e-commerce, and the value of used goods to hundreds of millions of consumers in developing markets around the world.”
“In the Philippines, it is our responsibility to continuously educate Filipinos on how to do proper online buying and selling. Our “Yesss, Yaman!” campaign not only teaches our users on how to de-clutter their homes, it also demonstrates how they can easily use our platform to earn additional income and find the most affordable items,” OLX Philippines managing director RJ David added.
Other countries that were re-branded to OLX include Switzerland, Thailand, Poland, Hungary, Bulgaria, Romania, Ukraine, Belarus, Kazakhstan and Indonesia.