Globe mobile browsing segment on the rise

MANILA, Philippines - With a highly saturated mobile market, Globe Telecom is looking to its mobile browsing segment to sustain growth momentum and reinforce its position as a formidable challenger in the telecommunications industry.

As of end-2012, Globe mobile browsing revenues had increased to P3.1 billion, a significant 55 percent growth from previous year’s P2 billion on the back of increased smartphone penetration and growing popularity of Internet access via the mobile phone.

The growth figured prominently in steering a 67 percent increase in other mobile data revenues, growing from P4.3 billion the previous year to P7.2 billion in 2012.

“We are happy to see how our mobile browsing segment has grown in 2012 driven by the strong take-up of our offers that allow subscribers to maximize use of their smartphones beyond call and text,” said Jenny Granada-Echevarria, head of Globe’s mobile data services. 

In 2012, Globe also unveiled its roster of mobile Internet bundles that provide Globe Prepaid and TM subscribers a day of unlimited access to various social networking sites on their mobile phones for only P20. SOCIAL20 gives users access to Facebook, Multiply, and Twitter; FUN20 gives users access to Facebook and YouTube, while MAIL20 gives users access to Facebook, Yahoo! Mail and GMail.

In partnership with Internet giant Google, Globe also became the world’s first telecom operator to offer free data access to the World Wide Web and select Google services via Free Zone powered by Google. With Free Zone, Globe Prepaid and TM subscribers get easy and instant access to Google Search, Gmail, and Google+ on their feature phones and smartphone without any cost via http://libre.ph.       

Globe also showcased its own roster of mobile applications to provide subscribers a better and richer mobile experience with relevant and premium content. The Globe mobile apps, GMESSAGE, GMOVIES, GSERVICES and GCASH, are all designed to suit the interests and lifestyle of today’s smartphone owners.

Finally, Globe launched its PowerSurf plans, which are mobile browsing plans that use megabytes or MB, a unit used to measure the size of Internet-related transactions. Through Globe PowerSurf, subscribers get bulk MB of mobile data, consumable per kilobyte (KB).

Globe PowerSurf is more beneficial to subscribers than the default charging where subscribers are charged P5 for every 15 minutes of online time. Using a MB plan in mobile surfing does not look at the time spent online, but on the activity performed or site visited, making it more affordable to surf on the mobile phone.

Prepaid subscribers can choose from the following affordable PowerSurf plans: 20MB for P15 valid for one day, 50MB for P30 also valid for one day, and 100MB for P50 valid for three days. Prepaid and Postpaid subscribers looking for plans with higher MB allocation and longer validity can avail themselves of the following 30-day PowerSurf variants: 50MB for only P99, 300 MB for only P299, and 1GB for only P499.

Learn more about Globe Mobile Internet by visiting http://surf.globe.com.ph,  texting SURF to 8888 or dialing *143# for free on the mobile phone.