Tattoo urges students:Be game-changers

MANILA, Philippines - In the dynamic and fast-paced world of technology, a good enough product simply would not make the cut.

With the discriminating taste of consumers as a result of the multitude of choices in the market today, it takes a lot of ingenuity and uniqueness for products and services to stand out from among the rest.

In the Philippine broadband market, Tattoo is known as the trailblazing brand that captures both the passion and needs of the subscribers. 

Tattoo zooms further ahead in the race by providing subscribers with perks and privileges previously unheard of in the industry, including exclusive events for its loyal subscribers.

As it zooms past its competitor in creating viral and trending campaigns online, Tattoo Nomadic Broadband Business head Dong Ronquillo was handpicked by the Public Relations Society of the Philippines (PRSP) to share game-changing techniques to hundreds of student participants in the annual PRSP Students PR conference recently.

Speaking before 400 PRSP Youth Congress participants, Ronquillo cited how Tattoo has successfully maximized the effective use of social media networking sites to engage the public in immediate, interactive and meaningful communication.

“Generation G is a new mindset. I’d like to call it as Generation Generosity,” Ronquillo said, instantly capturing the students’ attention.

Ronquillo further explained the Generation G: “Sharing is the new taking, giving is the new receiving, caring is the new norm against self-obsession, and empathy is the name of the game versus sympathy.” 

“Generation G promotes and practices positive changes and pushes for individualism. In short, with Generation G, every individual matters,” he added.

Ronquillo cited significant statistics on how social media could effectively enable Generation G as game-changers.

“There are about 33.6 million Filipinos who are regularly online. Top activity is social networking and the Philippines tops the list of Facebook users with a penetration rate of 92.9 percent,” Ronquillo said.

But it takes more than being an active netizen to become a game-changer, Ronquillo said, giving his youth audience a brief rundown on practical tips in social media: start with your own content and expand from there, be interesting, tweet responsibly, play nice and don’t burn bridges, and try something new every day.

Tattoo is known for its “live without limits” campaign and celebrating the individuality of each person. It does this by coming out with products such as the Lifestyle sticks that cater to each subscriber’s unique needs and passions.

The Tattoo Stylista stick is for the fashion-forward subscriber. The Tattoo Player stick is for gamers and music lovers, while the Tattoo Explorer stick is for the adventurous soul both in travels and in food.

“Technology should liberate our individuality and not stifle it,” Ronquillo said.

Another trailblazing feat of Tattoo is the Tatt Awards, the only award-giving platform that recognizes the achievements of digital personalities and how they rocked the social media scene.

“Tatt Awards was designed to recognize these netizens so that they may continue to influence, move and inspire the community through their passion and vision of greatness,” Ronquillo said.

These trailblazing feats of Tattoo, combined with its fast and reliable service, have earned for the brand a back-to-back win as the 2011-2012 Best Broadband Service Provider of the Year from the reputable global business research and consulting firm Frost and Sullivan.

As a closing remark, Ronquillo rallied the youth to set their own rules and not be hindered by anything in their pursuit of greatness.

“Greatness is what you do with the freedom given to you. I challenge you all to become game-changers early on in your lives and I tell you, this will create a very significant impact in your future,” Ronquillo said.