Western Appliance debuts new logo, tagline

MANILA, Philippines - Western, one of the undisputed leaders in the Philippine appliance retail industry for more than four decades now, has finally unveiled their new logo and tagline.

The new logo was launched during the opening of its Subic branch at Harbor Point Mall.

Western Appliances COO Joaquin Tamano said during the opening of the Subic branch that the change of logo and the creation of the new tagline “What you want” is part of their program to elevate the brand image of Western as well as define what every consumer can expect from their stores.

The new streamlined, dynamic approach in the change of logo is an attempt to improve business and also to celebrate Western’s 50th year in 2015.

“We see our 50th year as an opportunity to magnify our desire to make everything better, innovate the stores, open new strategic locations, and prepare for change for the new millennium for our partners and customers,” Tamano said.

“We at Western are very thrilled for our expansion programs; we are opening a few more Western Appliance Stores before the year ends. The expansion program is the management’s answer to the growing demand for Western Appliance to serve its loyal consumers in the south and other nearby areas of Northern Luzon,” he said.

“This is just the start of an aggressive advancement plan by the management to increase its retail network in the country. Expect to see more of the playful, innovative and more customer-oriented Western Appliance this 2012 as we live up to the company’s new credo of giving you ‘What You Want,’” he added.

The grand opening of the Western Subic branch was timely as Devant launched its  “Be Talked About” campaign to promote the latest addition to its line of cutting-edge TVs — the Smart 3D Internet TV series, the 50-inch 50iTV630 and 55-inch 55iTV730 models.

Packed with solid features and smart capabilities, the Devant 3D TV transports viewers to a whole new dimension with breathtaking 3D graphics and Full HD display.

It’s like a trip to the cinema every time you put on the Devant 3D TV’s Active Glasses, allowing viewers to immerse themselves in a full 3D cinematic environment.

The Internet at your fingertips — with just a press of the remote control button, you can enjoy Internet access from the comforts of your living room. The Devant Smart 3D Internet TV comes with a dedicated Web browser, letting you surf with ease.

Got a funny video online you would like your friends to see? Or that upcoming trailer of a new movie you have been dying to watch? The Devant Smart 3D Internet TV lets you watch HD videos and trailers via YouTube.

Always stay updated and connected to all your social networking sites. A wall post, tweet, and a friend’s latest photo upload are just a button away with fast access tabs to Facebook, Twitter, and Picasa.

Devant is available in all Western Appliance Stores at Recto, P. Tuazon, Annex, Morato (head office), Megamall, Caloocan City, Commonwealth, TriNoma, Makati, Greenhills, Sta. Lucia, Festival, Subic, Farmers Plaza, and Pampanga.