Marathon training goes hi-tech with Rexona app

MANILA, Philippines - As marathons become increasingly competitive, having the right training tool becomes even more important. That’s why Rexona harnesses the power of technology when it designed the Rexona Outrun Yourself app. 

Created to help runners train better in preparation for the Rexona Run 2012 at the SM Mall of Asia grounds on Aug. 12, this training tool supports Rexona Run’s challenge to its participants to commit to a faster finishing time.

The Rexona Outrun Yourself app is downloadable for free via the Rexona Men Facebook page. Simply install the app onto your music player and drag your favorite music or any audio file that you want to listen to while training. Key in your goal time and the app will automatically customize a running playlist in sync with their target finishing time.

The Rexona Outrun Yourself app also contains motivational spiels and tips to inspire and push the runner to train harder, while periodic time checks will update the runners of their progress. 

During the actual run, the app can also set the runner’s pace to make sure that they finish within their committed time.

“We are happy that the response to the Rexona Outrun Yourself app has been very positive,” says Rexona Run brand manager Anne Remulla. 

“We constantly try to give our participants a great running experience, and with this app, we also hope that we can provide them with a more challenging but rewarding training experience,” Remulla adds.

For more details on the Rexona Outrun Yourself app and Rexona Run 2012, check out the Rexona Men Facebook page, visit www.runrio.com or call/text the race hotline at +63927-347-7700 (Globe), +63929-717-8164 (Smart) or +632-887-6194.