Samsung rolls out Smart TV line-up

MANILA, Philippines - Samsung Electronics Philippines Corp. (SEPCO), a leader in digital media and digital convergence technologies, recently kicked off its series of store launches nationwide.

The first leg held in SM Mall of Asia officially launched the series, followed by the unveiling in Anson’s Makati and the recently concluded event in Grand Caprice in Cagayan de Oro City.

The road show, which will run in the succeeding months, will feature Samsung’s newest home entertainment products for 2012.

“The Filipino consumers have been quick to adopt mobile technologies, like smartphones and tablets, that allow them to make their content accessible wherever they go,” said Ariel Arias, Samsung AV Business Unit head.

“They expect not only greater accessibility, but greater, more compelling content — all of which are needs met through Samsung’s vision for the future of Smart TV. In the following months, we will be unveiling our 2012 Smart TV line-up all over the country to let consumers experience firsthand the innovative and intuitive features of the new Samsung Smart TV,” Arias said.

Samsung’s TV product offerings for this year are built on three market-revolutionizing pillars: Smart Interaction, Smart Content, and Smart Evolution.

“Samsung continues to set the bar in innovation worldwide, combining groundbreaking features with unmatched performance and design to create products that match and anticipate consumers’ needs and desires. Watch out as Samsung unveils its 2012 Samsung Smart TV line-up next in Cebu, Davao, Dagupan and Iloilo,” said Amby-Navarro Molina, Samsung Product Marketing Group head for AV.

Smart Interaction

Samsung’s Smart Interaction technology provides Smart TV users with a new, more natural and intuitive option for controlling and interacting with the

TV—breaking the physical boundaries between the consumer and screen. Samsung’s new Motion Control, Voice Control, and Face Recognition commands advance user experience in a competitive TV market that values ease, convenience and choice. Users can turn the TV on or off, activate selected apps or search for and select content in the web browser—all without touching the remote. Smart Interaction is available on the company’s 2012 flagship Smart TVs including the LED ES8000 series, the LED ES7500 series and the Plasma E8000 series, and features a built-in camera that recognizes movement in the foreground, as well as two microphones to recognize voice.

Smart Content

As the Smart TV platform of choice, Samsung provides consumers access to the widest variety of premium content available, with over 1,500 apps

offered worldwide. In 2012, Samsung is taking content one step further and evolving the way consumers discover and access apps—through a new Smart Hub that features a simpler, more personable UI in Full HD. Samsung’s Smart TVs also provide a much faster Smart TV experience powered by a new dual-core processor. Samsung also showcased its commitment to convergence and content accessibility through AllShare Play, the essential tie between Samsung’s products, content and services. This Smart TV service allows content to be pushed or pulled—regardless of the user’s location—from device to device, and device to cloud for limitless sharing. AllShare Play enables consumers to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices. Further, Samsung has strengthened its Smart TV content experience through the introduction of new exclusive services. The first-of-their kind services allow for easier content sharing among families across TVs and a number of connected personal devices.

• Family Story’s album lets users organize photos and enjoy slide shows on the big screen.

• Fitness allows consumers to access exercise content and track progress both on the TV and on the go.

• Kids offers a wealth of kid-friendly content that kids can access and parents can control and monitor.

Smart Evolution

Finally, Samsung’s Evolution Kit—an industry first—will allow consumers to easily and cost-effectively enjoy the latest technology services on their TV. With a simple slot-in at the back of select 2012 Samsung Smart TV models, consumers can keep pace with rapid advancements in both TV hardware and software—without needing to purchase a new set every year. With a simple slot-in at the back of select 2012 Samsung Smart TV models, consumers can keep pace with advancements in both TV hardware and software through company’s proprietary system-on-chip technology--making Samsung the only consumer electronics company to offer this evolving TV solution.