Sony launches new Bravia TVs

MANILA, Philippines - “In life as in art, clarity is needed in order to appreciate an object’s true beauty — to notice its subtle details, observe its different hues and behold its full figure.”

It is with this philosophy that Sony Philippines recently introduced the new Bravia television line-up.

The launch featured four new models — HX855, HX750, EX650, BX350/450 — the first three of which are equipped with Sony’s X-Reality and X-Reality PRO technologies that provide life-like images by highlighting texture, outline and color. The BX series has Bravia Engine 3.

“Television consumers have told us the mix of formats and features often creates confusion,” said Takao Kuroda, president and managing director of Sony Philippines.

“But we know that the best part of the TV has always been — and will always be — the picture quality. Sony is cutting through that noise to make TV buying easier with model lines that have very clear differences, each designed to deliver the most premium, best-in-class picture ever,” Kuroda added.

The new Bravia models offer many of the unique-to-Sony technologies and features that consumers have come to expect from a Sony TV, complemented by new enhancements and additional innovations.

Foremost among these are the X-Reality PRO and X-Reality digital video processors which enhance picture quality. The dual-chip X-Reality PRO picture engine optimizes video sources by utilizing a vast database of signal patterns and comparing incoming signals with ideal scenes to display unprecedented detail and astonishing color.

The single-chip X-Reality engine, on the other hand, separates incoming video into its constituent parts of outline, texture and color/contrast, and then applies image enhancements to deliver its outstanding picture.

Apart from these, the new Bravia lines incorporates Sony’s newest version of Motionflow XR technology which reduces blur caused by quick camera movements, enhan-cing sharpness and creating a smoother viewing experience for fast-paced sports and movie programming, as well as gaming.

Select models also incorporate Dynamic Edge LED with local dimming to deliver a brilliant Full HD (1080p) picture with increased brightness and outstanding contrast, particularly in best-in-class deep blacks.

Meanwhile, Sony’s exclusive OptiContrast panel ele-vates the picture to the front surface of the TV and creates a dark background for rich, vibrant, high contrast pictures even in well-lit rooms. 

As the Bravia’s flagship model, Sony’s HX855 provides vivid, life-like pictures no matter the format — from Full HD Blu-ray to low-resolution Web videos.

With its increasing number of customs apps built just for it, viewers can explore an abundance of entertainment while maximizing power saving potential through its new eco-friendly features.

Design-wise, HX855 carries forward Sony’s distinctive monolithic design incorporating Gorilla Glass by Corning, allowing for thinner, lighter and stronger screen material. 

Meanwhile, those hankering for a superb introduction to the 3D experience should turn to the HX750. Aside from its premium picture quality, it also delivers simple connectivity that opens a variety of entertainment options.

Stunningly slender, the HX750 combines contrasting materials, including a chrome-polished edge that adds to its high-class appeal.

Consumers wishing to step into Internet connectivity and Edge LED backlighting need not sacrifice picture quality with Sony’s out-of-the-box Wi-Fi-ready EX650.

Featuring specially designed dot patterns over its curved surface that protects the bezel from fingerprints, it is the television that responds to a modern family’s growing needs.

On the hand, the BX350/450 is the perfect fit for those looking for their first high-definition television. A compact entry-level LCD model, it is equipped with Clear Resolution Enhancer that takes viewing to a new level of clarity.

The BX450-Series HDTV also comes with a USB playback that enables instant sharing of photos, music and videos.

“The new Bravia series responds to every consumer need — from connoisseurs that demand the highest entertainment experience to those looking for an entry-level yet quality television,” Kuroda said.

“Each model continues our tradition of bringing trailblazing technology to consumers, allowing them to see the true beauty of whatever it is they are viewing,” he added.