88DB.com promotes growth of MSMEs

MANILA, Philippines - Micro and small and medium enterprises (MSMEs) have long been considered the backbone of a country’s economy.

The latest statistics from the Department of Trade and Industry show that of the 780,437 businesses in the Philippines, 99.6 percent are MSMEs, with micro enterprises comprising 91.4 percent of the total number of MSMEs.

MSMEs also provided 63.2 percent of the jobs generated in 2009.

The importance of these enterprises is clear to 88DB.com, which is why it is committed to helping SMEs expand and grow through digital marketing.

Why digital marketing and not tri-media? “Usually start-ups and MSMEs are critical about their marketing budget and digital marketing is a more cost-effective way of promoting a brand, product or service and the rate of response is higher than traditional media. 88DB.com is here to guide them and help them leverage on the site’s features and ad space,” says Racquel Cagurangan, general manager of 88DB.com.

88DB.com, the country’s first rich multimedia service and lifestyle portal, serves as a valuable tool that connects businesses with consumers.

The website is divided into categories and sub-categories, and each business’ ad is placed in the appropriate sub-category to make it easier for their clients to find them.

Entrepreneurs can also network and communicate with other entrepreneurs through the site’s features like the forum and the mutual Q&A.

In its quest to encourage the development of MSMEs, 88DB.com has forged partnerships with several organizations which share the same goal.

“88DB.com’s partnership with different organizations help MSMEs expand their reach and network, more visibility, more potential customers, therefore growth for their business,” says Cagurangan.

88DB.com’s partner organizations include the Association of Filipino Franchisers Inc., Philippine Center for Entrepreneurship, Animation Council of the Philippines Inc., and Globe.

For more information, visit www.88DB.com or call 88DB.com’s Manila office at (02) 914-8832 or Cebu office at (032) 412-9804.