BlackBerry unveils new Bold 9780 smartphone

MANILA, Philippines -  Research In Motion (RIM) introduced to the local market last week the BlackBerry Bold 9780, the newest addition to the BlackBerry Bold series of smartphones.

Featuring a premium and iconic design with an easy-to-use keyboard and optical trackpad, the BlackBerry Bold 9780 is elegantly styled and packed with advanced communications and multimedia features.

It is also the first BlackBerry Bold smartphone to come with the new BlackBerry 6 operating system (OS).

“The BlackBerry Bold 9780 is a powerful and feature-rich smartphone with an exceptional keyboard and a compact and stylish design. It comes with the popular new BlackBerry 6 operating system and delivers a truly outstanding mobile experience,” said Gregory Wade, RIM managing director for Southeast Asia.

“We are confident that the BlackBerry Bold 9780 will be well received by customers in the Philippines,” he added.

The BlackBerry Bold 9780 offers a compelling blend of features, performance and design. It supports 3G networks around the world, as well as Wi-Fi connectivity and GPS for location-based applications and geo-tagging.

Its five-megapixel camera comes with a full complement of high-end features, including continuous auto focus, scene modes, image stabilization, flash and video recording.

The BlackBerry Bold 9780 also includes 512MB flash memory and an expandable memory card slot that supports up to 32GB of storage.

The new BlackBerry 6 OS retains the familiar and trusted features that distinguish the BlackBerry brand while delivering a fresh, approachable and engaging experience that’s powerful and easy to use.

It integrates a new and rich WebKit-based browser that renders HTML webpages quickly and beautifully for a great browsing experience.

The browser offers fluid navigation using the handset’s optical trackpad, includes tabs for accessing multiple sites simultaneously and provides a zoom feature that can intelligently auto-wrap text in a column while maintaining the placement of a page’s key elements for easier viewing.

Additional features of BlackBerry 6 include expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and integrated access to BBM (BlackBerry Messenger), Facebook, Twitter, MySpace and various instant messaging applications on the BlackBerry Bold 9780 smartphone.

Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app.

It also features redesigned Music and Pictures applications and a new universal search feature that allows users to more effectively search for content on the smartphone as well as extend their search to the Internet or to discover applications on BlackBerry App World.

The BlackBerry Bold 9780 smartphone is now available from carriers and authorized distributors in the country.