Samsung brings innovation & sleek, compact design together in NX10

MANILA, Philippines - Ever been out with friends and wish you had a great camera to capture all your favorite moments? Samsung Electronics Philippines Corp. has announced the availability of the Samsung NX10 – an innovative new digital camera which gives everyone the opportunity to capture professional-looking images at the push of a button.

Samsung understands that a camera is not just for capturing photos but also a tool for telling stories. With the Samsung NX10 everyone has the opportunity to capture his or her stories and memories in the highest quality, delivering creativity on the move for people who don’t want to compromise the quality of their images.

The ultra portable NX10, accompanied with high-end capabilities and ease-of-use controls, lets users snap away with the fastest auto focus in its class on the market, meaning the user never misses a moment, even in the flash of a second.

The Samsung NX10 has the capabilities of a professional camera inside the compact frame of a digital camera. In DSLR cameras it is the large sensor that gives them the trademark high quality, but the use of a series of mirrors in the camera’s design means it ends up being bulky.

Samsung has managed to successfully integrate the APS-C-sized sensor in its class without the need for mirrors leaving a camera that is portable, high in quality and lightweight enough to take anywhere.

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0-inch AMOLED screen in the Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, thus users no longer need to shield their screen with their hand.

“The new Samsung NX10 marks the start of the next generation of cameras,” said KC Park, president of Samsung Electronics Philippines.

“We know from our detailed research over several years that what consumers want from their cameras is evolving, which we have reflected in the development of the Samsung NX10,” Park said.

“With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry around with them every day. The large sensor and the ultra-fast AF give consumers the quality they demand as well as the compactness they want in one exceptional package, meaning you can let your creativity roam free without having to compromise on image quality,” Park added.

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. It includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the right shoot mode.

Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to his face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

The user is not just limited to taking shots but can also tell his own stories in video format with HD Movie Recording (H.264 codec).