LG's Live Borderless experience search on

MANILA, Philippines - LG Electronics (LG), a global leader and technology innovator in consumer electronics, wants to find out what people consider to be the ultimate journey on earth.

The owner of the idea that the public and a panel of judges agree is most consistent with the spirit of LG’s Live Borderless campaign will win business class tickets around the world and $100,000 to spend during the 80-day odyssey.

The campaign marks the launch of LG’s latest design concept, Live Borderless, developed to describe a range of flat-screen LCD TVs that utilize the most advanced technology to reduce the surround bezel, resulting in an edge-to-edge sheet of glass enhancing the TV’s sleek attributes. The new technology marks a radical departure from traditional LCD panel screen design.

A dedicated website — www.liveborderless.net — has been established to facilitate easy participation in the competition.

The online site asks participants to describe what they would do if they were recipients of around-the-world tickets and $100,000. Entries can be made by either uploading a one-minute video or by writing an essay up to 300 words.

LG has already received over 15,000 submissions to date with original ideas coming in from countries all over the world.

The campaign’s viral breakout video entitled “Dramatic Chipmunk” is also ranking highly on YouTube and has generated more than 925,000 views.

Entries for the Live Borderless experience can be made until the end of February. The top six ideas will then be assessed by LG’s judging panel which will consider which entrant best epitomizes the Live Borderless concept.

The selected winner will start the ultimate journey beginning April.