Samsung leads world's LCD market

MANILA, Philippines - Display Search, a leading provider of information, consulting and conferences on the display supply chain and display-related industries, reported that Samsung recorded sales of 10.2 million TV units with revenue of $6.73 billion in the fourth quarter of 2008, giving it a market share of 17.7 percent and 22 percent, respectively.

The Texas-based data research company said this performance consolidated Samsung’s number one position in the world market, as it has consequently recorded the most units sold for the last 10 quarters and has led in revenue for the last 12 quarters.

In a comprehensive study made in the Philippines by the Germany-based GfK Research Group, data gathered from retailers and resellers have shown Samsung displacing Sharp, Philips, Panasonic, and Sony as the market leader in the LCD market. GfK recently recognized Samsung as the top-selling brand for LCD TV for 2008.

Every year GfK gives the number one award in each product group. To be eligible for an award, the brand must be in general distribution in the country in which the award relates. The winner in each product group is determined by the unit sales that a brand has sold for a period of 12 months based on retail sales volume collected from January to December 2008.

For this year, Samsung’s LCD TV line-up offers complete TV enjoyment with cutting-edge viewing technologies that take picture quality to stellar levels while achieving higher energy efficiencies. Consumers can experience better clarity, more vibrant colors and unprecedented networking capabilities with the latest offerings.

Advocating design that performs, Samsung’s 2009 LCD TV line-up is looking better than ever. The highly acclaimed Samsung crystal design introduced last year is enhanced in the new LCD TV line-up to achieve an even smoother gradation for a sleeker look. Crystal design is achieved using dual-injection molding technology to luxuriously coat a translucent surface over the chassis.

The new range of Samsung LCD TVs features low power consumption, thus saving energy and money for users, while helping to preserve the environment. Every model in the new range meets the more stringent Energy Star v3.0 efficiency guidelines.

“We will not be complacent with this remarkable outcome. We will work harder to make better products in return for our consumers’ trust in us. We are sure that Samsung will gain further consumer trust with the launch of our 2009 TV range. Highlights   include ultra slim LED TVs incorporating the latest backlighting technology that are setting new benchmarks in picture quality around the globe,” said Jay Ha, vice president for consumer electronics of Samsung Electronics Philippines.