Island Cove taps Virus Inc. to revamp website

MANILA, Philippines - Island Cove Hotel and Leisure Park, the premiere business and leisure destination in the south, commissioned Virus Inc. to overhaul its website which was launched recently.

Island Cove managing director Gilbert Remulla said, “As we enter a new decade of fun and adventure, we feel that now is the right time to improve and capitalize on our website in order to remain the vacation and business destination in the Philippines at the top of everyone’s mind, and to be able to showcase the many facilities we have to offer.”

The new Island Cove website has a special targeted viewing option for both the Frequent Individual Travelers (FITs) and corporate clients.  

The website enables the users to have a personal Web browsing experience, viewing only the content that is relevant to them. For example, if the client is an FIT, he or she can explore the Family view, which contains the resort’s facilities, accommodations, packages and events pertinent to FITs.

On the other hand, the corporate view contains all information on meetings, celebrations, events, and packages relative to those planning a company outing, conference, teambuilding or other events.

“Through our new website, our clients will become better informed about the countless ways to spend their days at Island Cove. We have 36 hectares of land with innumerable facilities, dining options, and accommodations that they will be able to see on our website” Remulla said.

Miguel Quesada, president and founder of Virus Inc., said it is important to have a website in today’s age.

He said, “The Philippines has a 17.2 percent Internet penetration. (This means) approximately 15 million Filipinos who have spending power are online. Websites are the new calling cards. A website says a lot about a company. Much respect is given to companies that have a very good website.”

Quesada added: “A website offers two-way communication between a company and its target market. Websites allow interaction and feedback from the consumers. Websites also save the company a lot of money in print materials since they act like online brochures.