Dell targets Pinoy laptop consumers

Dell announced recently the launch of its award-winning XPS and Inspiron laptop computers as it enters the rapidly growing consumer IT segment in the Philippines.

In a dazzling display of colors and artistry, underscoring the vibrancy of its consumer brands, Dell officially stamped its arrival in the Philippine market.

For the first time in the Philippines, Dell will be offering its consumer brands to customers through retail partners all over the country.

This will enable in-store computer buyers to experience first-hand the beauty and power of Dell XPS and Inspiron brands.

Spearheading Dell’s entry to the local market are the award-winning XPS M1330 and the Inspiron 1420 laptops as well as the Inspiron 530 and 530s slim-build desktops.

“This is an important initiative for Dell and a great way for us to connect with the Philippine customers we may not have reached in the past,” said Barry Bunyi, country manager of Dell Philippines.

“We have had strong success in the corporate segment and the time is right for us to allow the general populace to experience what Dell has to offer,” he added.

Speaking at the launch, Toru Matsuura, Dell marketing director for ASEAN and the Emerging Consumer Group, said, “We are making investments to succeed. Our ambition is to provide great technology, great service and great value to customers across all segments. If we do that and do that well, customers will make us No. 1 in the Philippines very soon.”

“Consumers are increasingly becoming sophisticated in how they buy and use technology, and we are confident we can deliver the special Dell experience together with our retail partners,” he added.

Across ASEAN, Dell products are now available in Malaysia, Singapore, Indonesia and Thailand, with an expansion plan covering Vietnam in the coming months.

In other markets, Dell has announced relationships with Courts in Singapore, Fosa and Tech Asia in Malaysia, Com7 and PowerBuy in Thailand, Gome in China, Bic Camera Inc. in Japan, Carphone Warehouse in the United Kingdom, DSGi and Tesco in various parts of Europe, Carrefour in Europe, Best Buy and Staples in the United States, and Wal-Mart in the US, Canada, Brazil and Mexico.

Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500.