The iPod nano is going to change the rules

Apple introduced to the local press last Thursday the iPod nano digital music player, a revolutionary full-featured iPod that holds 1,000 songs yet is thinner than a standard No. 2 pencil and less than half the size of competitive players.

The iPod nano, which will supplant the iPod Mini, features an ultra-portable, lightweight (1.5 oz) design with a gorgeous color screen, Apple’s patent-pending Click Wheel and the ability to hold 1,000 songs or 25,000 photos. It works seamlessly with the iTunes Music Store, the world’s number one digital music service.

The iPod nano comes in a 4GB model priced at P15,990 and a 2GB model priced at P12,990, with both models available in stunning white or black designs.

"iPod nano is the biggest revolution since the original iPod," said Steve Jobs, Apple’s CEO in a video presentation held at the M Café of the Ayala Museum. "iPod nano is a full-featured iPod in an impossibly small size, and it’s going to change the rules for the entire portable music market."

The 4GB iPod nano holds up to 1,000 songs, while the 2GB nano holds up to 500 songs. The iPod nano features Apple’s innovative Click Wheel for precise, one-handed navigation, and its ultra-portable design fits into even the smallest pocket, making it easy to take the iPod nano to the gym, in the car and on the road or anywhere you go.

The most fashionable and wearable iPod ever, the nano features optional accessories including lanyard headphones, which integrate the headphone cables into the lanyard so users can wear their iPod nano around their neck without dangling headphone cables. 

For customers looking to personalize their iPod nano with colors, an optional set of iPod nano tubes in pink, purple, blue, green and clear offers fashionable protection in a sheer casing while enabling full operation of all functions, including the Click Wheel. Optional armbands available in gray, pink, blue, red and green allow users to wear their iPod nano as the ultimate fashion and sports accessory.

The iPod nano features the same 30-pin dock connector as the iPod and iPod mini, allowing it to work effortlessly with a wide range of over 1,000 accessories developed for the iPod, including home stereo speakers and iPod car adapters for an incredible music experience at home or in the car.

Featuring seamless integration with the iTunes Music Store and the iTunes digital music jukebox, the iPod nano includes Apple’s patent pending Auto-Sync technology that automatically downloads a user’s digital music collection, photos or podcasts onto an iPod nano and keeps them up-to-date whenever the iPod nano is plugged into a Mac or Windows computer using USB 2.0.

With its stunning, high-resolution color screen, the iPod nano allows users to display album art while playing music, viewing photo slideshows or playing games in full color. 

The iPod nano features up to 14 hours of battery life and completely skip-free playback, as well as new stopwatch, world clock and screen lock applications.

The new iPod nano is available at AppleCenters and Apple’s authorized resellers. All iPod nano models include earbud headphones, a USB 2.0 cable and a CD with iTunes for Mac and Windows computers.

New optional accessories designed for the iPod nano with the following suggested retail prices include: lanyard headphones for P2,200, armbands in five colors each for P1,700, dock for P1,700 and a set of iPod nano tubes in five different colors for P1,700. They will be available within the next 30 days.

The iPod nano requires a Mac with a USB 2.0 port and Mac OS X version 10.3.4 or later and iTunes 4.9 (or later); or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 4.9 (or later).