ABS-CBN partners with 2TradeAsia.com

ABS-CBN inked a partnership with Yapster e-Trade Inc. last week for an information swap.

Financial news and researches of 2TradeAsia.com (Yapster e-Trade’s website) can now be viewed through abs-cbnnews.com and pinoycentral.com, while ABS-CBN’s updated news headlines will be available on 2TradeAsia.com.

"The advantage of this partnership is that 2TradeAsia’s expertise in the equities market will help expand the content offerings of PinoyCentral to include personal finance," Carlo Katigbak, ABS-CBN Interactive Inc.’s managing director, said.

A team of seasoned analysts led by CEO Christine Yap, herself a career stockbroker, maintains 2TradeAsia. "We are pleased that ABS-CBN recognized our experience and aptitude in covering the Philippine stock market," she said.

As a novice in the cyberworld, 2TradeAsia recognizes the benefits their partnership with ABS-CBN brings. "Partnering with PinoyCentral helps 2TradeAsia reach a wider audience by capitalizing on the growing user base of our Filipino portal," Katigbak noted.

"Our alliance with ABS-CBN gives us access to breaking news relevant to decision-making, from a most reliable source. This supports our efforts to provide clients with a well-balanced financial website," Yap said.

ABS-CBN is the country’s top broadcasting company and provides Internet content through several websites including abs-cbnnews.com and pinoycentral.com. Its News and Current Affairs Department provides online news articles and the latest updates on current affairs through ABS-CBN News Online.

Meanwhile, PinoyCentral is the biggest project of ABS-CBN Interactive Inc. and is the online home of Filipinos and Filipinos-at-heart, supplying up-to-date information and interactivity. Everything Filipinos need to know should be found on PinoyCentral.

2TradeAsia.com was launched last September as the first and only financial website that integrates the transactional ability of online stock trading with real-time portfolio management capabilities. It is one of the Internet companies owned and managed by Yapster e-Conglomerate.

The partnership between the two companies committed to bringing relevant and up-to-date information, should greatly benefit the Filipino public. "We remain consistent in delivering quality information, such as 2TradeAsia’s, to the online Filipino audience," Katigbak said.