Visita Iglesia in Cebu? There’s an app for that

MANILA, Philippines - Devotees now have a handy guide to heritage churches in Cebu with the initial release of the VisitaIglesia mobile phone app.

The app is available for free download for Android phones and tablets from the Google Play Store.

The VisitaIglesia app’s first version is released in time for Holy Week, when devotees visit seven churches, a tradition known as Visita Iglesia, typically on Maundy Thursday.

The VisitaIglesia app provides historical information about key heritage churches in Cebu. The app is only on its first release and will be actively updated to cover all the other churches and heritage structures in the province.

The app is released as part of the nationwide Digital Tourism program of Smart Communications Inc. and Cebu-based new media startup InnoPub Media.

Digital Tourism is a program that harnesses mobile technology to deliver tourism, cultural and historical information, being spearheaded by InnoPub Media and Smart.

The program includes the production of mobile phone apps and e-books that are offered for free download to serve as guides to tourists.

The program also includes the installation of interactive tourism markers that contain a QR or quick response code and NFC or near-field communications sticker to trigger the download of historical, cultural and tourism information into mobile devices.

Digital Tourism was pioneered in Cebu but is now also in Iloilo and Baguio City and is being expanded nationwide.

The program was commended by the Cebu City council in January 2012 as an “ingenious way” to deliver tourism and historical information. It was also a recipient of an Anvil Award of Merit during the 49th Anvil Awards last February.