Extraordinary moisture for extraordinary women

MANILA, Philippines - More and more women are discovering the potent benefits of using Physiogel, the leading dermatologist-prescribed moisturizer in the Philippines.

To emphasize its clinically proven capabilities, the brand recently gathered three extraordinary women – all breast-cancer fighters – to shed light on their struggles against the disease all while feeling and looking their best.

The three are Patty Balquiedra, a blogger, online entrepreneur and a mother of two; Alya Honasan, a veteran editor and writer for newspapers, magazines, and books; a certified Iyengar yoga teacher, an avid scuba-diver, an occasional theater actor, and a doting mom to her dog Kikay; and Michee Cadhit, head of the customer service and international relations department of The Medical City and a mother of three.

Asked about her thoughts when she was first diagnosed, Balquiedra, who “graduated” from her radiation treatment in February, says, “I was very calm but I immediately went into fight mode. I wanted to know what had to be done, when and how.”

For her part, Honasan, who is still undergoing treatment, professes to be one tough cookie: “I have become a renewed believer in gut feel since I was diagnosed, because I had a feeling I had cancer as soon as the mammogram yielded ambiguous results. But after I was officially diagnosed, after my biopsy and before my surgery, my first thoughts were on the chances of my survival, as we still would not know what stage I was until after surgery, and what this was going to cost me emotionally, physically, and financially. Frankly, the thought of dying was not as frightening as I thought it would be.”

Cadhit, a “graduate” just a few weeks ago, shares: “The sooner I accepted the fact (of my diagnosis), the easier it was for me to move on. My experience of having a special child helped me cope well. I adapted the same way in handling my special daughter’s condition. As soon as she was diagnosed with her rare genetic disorder, the sooner we initiated all the necessary interventions.”

As these three cancer fighters know, having dry skin after breast cancer radiation treatment is an inconvenient after-effect. They suffer from dry, flaky, itchy and sunburn-like skin after each session.

Physiogel helps them get relief from their discomfort. Honasan heard about the product as endorsed by her surgeon. Cadhit says the product has helped her radiation burns a lot while Balquiedra is an avowed long-time user.

This is the Physiogel advantage: healthy, moisturized skin through repairing. With Physiogel, on can maintain beautiful, smooth, supple and soft skin. 

Experts know that dry, sensitive skin requires special care and attention. Moisture is more prone to escape and evaporate, leading to dry, dehydrated skin.

Most often than not, experts recommend Physiogel moisturizers from Stiefel, a GSK company. Physiogel is formulated with the revolutionary Derma Membrane Structure (DMS) technology, which resembles the natural building blocks of the skin to effectively help repair the skin barrier and help prevent moisture loss.

Conventional moisturizers may only mask skin dryness to give skin transitory moisture — moisture that can be washed off by rinsing or washing.

Physiogel, however, moisturizes by mimicking the natural lipid composition of the skin and keeps it hydrated for up to three days, even with washing or bathing.

Expert-recommended Physiogel is clinically proven to repair and rehydrate dry, sensitive skin and Physiogel Cream and Physiogel Lotion is the first line of defense against skin dryness.

Physiogel Cleanser is made for dry, sensitive skin with gentleness that is next to water, with one of the least irritation potentials. It is suitable for use with or without water.

Physiogel is the leading dermatologist-prescribed moisturizer, according to the Philippine Medical Data Index (PMDI MAT 2012). It is available in leading drugstores and supermarkets nationwide. It is also available in handy 10-ml sachets.

Ask your dermatologist and pediatrician about Physiogel. For more information, visit www.physiogel.ph/ or www.facebook.com/PhysiogelPH.