Watsons wants to deliver a fresh retail experience

MANILA, Philippines - Watsons is ready to deliver a completely fresh and exciting retail experience as it unveils a dynamic brand revamp across the entire region.

As the largest health and beauty retailer in Asia, this member of the A.S. Watsons Group has an extensive international presence consisting of more than 3,200 outlets in 12 Asian and European markets.

Now, Watsons is rolling out a refreshed brand “look and feel,” as well as a promise that further enhances the personal shopping experience of both potential and existing customers.

With this brand refresh, Watsons customers are invited to explore and experience the brand’s widespread range of quality products, all carefully selected to make them “Look Good. Feel Great.” every single day.

The revamp, which includes an altered Watsons’ logo, storefront, store interiors, and brand visuals, also comprises of new manager and staff uniforms sporting a smart, tailored look.

Watsons continuously aims to set utmost standards in the health, wellness and beauty market, and in order to provide an entirely new level of personalized shopping, the new Watsons features an enhanced pharmacy, as well as healthy and beauty counseling for all customers.

According to Robert Son, Watsons Philippines general manager, “Watsons, as a brand, stands for contemporary living.”

“We conducted extensive research with our customers and, based on their feedback, we are evolving the Watsons brand to a more contemporary, attractive and engaging retail experience,” he said.

“Loyal customers said they loved Watsons because they enjoy browsing and discovering new products and new experiences. But it was very clear in our research that our existing customers expect us to exceed their expectations.

“We have therefore evolved the brand to express its positive attitude, in a fun and energetic way while respecting the heritage that is part of our DNA. The brand refresh projects a new vision of health and beauty retailing, and reinforces Watsons’ leading position by redefining the rules of the health, wellness and beauty retail market,” he added.

“The new brand ‘look and feel’ is designed to reflect Watsons’ dynamism, immediacy and personal touch that today’s customers in Asia expect from a leading retailer,” said Viki Encarnacion, Watsons Philippines marketing director.

“We are enhancing the overall Watsons’ shopping experience, while continuing to ensure our pioneering products, including our value-for-money ‘Own Brand’ range, and provide outstanding quality, backed by Watsons’ friendly and professional advice, in the most convenient locations,” Encarnacion added.

The Philippine campaign is supported by a “Value” marketing campaign that highlights Watsons’ commitment to deliver the best value possible to its customers:

• Great savings from exclusive products — Switching to the Watsons label allows shoppers to get quality product at great prices;

• Exclusive member privileges — SM Advantage and Prestige cardholders earn bonus points and exclusive free gifts from featured health and beauty products every month;

• More choices — Get the widest selection of health and beauty products — personal care, skincare, hair care, cosmetics and a lot more conveniently under one store; and

• Fun freebies — Have a fun and rewarding shopping experience with special gifts with purchase, fab make-overs, health check-up and more.

For more information, log on to www.watsons.com or www.facebook.com/WatsonsPH.