DHL shines in Reader’s Digest Trusted Brand Award 2013

MANILA, Philippines - DHL, the world’s leading logistics company, was presented with seven awards at this year’s Reader’s Digest Trusted Brand Award.

For the fifth consecutive year, it received the Gold Award in the “Airfreight/Courier Service” category in Asia.

Among its other accolades secured were the Platinum award in the “Airfreight/Courier Service” category in Singapore and the Gold award in Hong Kong, India, Malaysia, Taiwan and Thailand.

The award is based on a survey conducted with over 8,000 consumers across seven markets in Asia. Scores are assigned based on trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and corporate social responsibility.

Brands that clearly score above their competitors receive a Gold Trusted Brand Award while those that score three times or more that of the nearest competitor receive a Platinum Trusted Brand Award.

Jerry Hsu, CEO of DHL Express Asia Pacific, says, “As an international trade facilitator, we recognized that the company’s success lies not only in listening to what our customers want, but, more importantly, acting on it quickly and effectively. With over 40 years’ experience in serving our customers in the Asia-Pacific, our rapid growth in this region can be attributed to the trust and rapport we have built with them.”

“In return, we have continuously invested significantly in our air network connections and service offerings, including the opening of our biggest express hub in the Asia-Pacific at the Shanghai Pudong International Airport in 2012. By delivering best-in-class services for our industry, DHL is dedicated to the success of our customers,” Hsu adds.

As part of the company’s steps to continuously provide outstanding service to its customers, DHL has also invested significantly in a number of employee enriching practices and programs including the Certified International Specialist (CIS) program.

CIS is an award-winning program which has played a key role in the company maintaining a high level of customer service that is needed to meet the changing international business environment. To date, the CIS program has been delivered to over 100,000 employees in more than 220 countries and territories worldwide.

Over the years, DHL has grown its portfolio of global partnerships to include some of the world’s most prominent events such as IMG Fashion Week, FIA World Touring Car Championship and the Gewandhaus Orchestra.

Earlier in the year, DHL and Formula 1 announced an extension of their global partnership, marking nine consecutive years of collaboration that officially began in 2004.

Launched in 1999, the annual Reader’s Digest Asia’s Trusted Brand Award aims to identify brands in Asia that have gained prominence and confidence among consumers. The survey is carried out in seven key markets in Asia — Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and the Philippines — via mail questionnaires and telephone interviews with 8,000 consumers for over 43 categories per country.

Helmed by the world’s largest-selling magazine and independently conducted by Ipsos, the survey is representative of the views of consumers in Asia, providing a credible source of review on the most trusted brands in the region.