Watsons brings ‘wellness and well-being’ with refreshed brand

MANILA, Philippines - What people feel inside is radiated on the outside. So if you are in the pink of health, the same shows in your eyes, face, skin, hair, and pallor. Being well therefore starts from within.

And that means, aside from a balanced diet and exercise, supplementation through vitamins and products for wellness must also be part of your daily regimen. And there’s one such hub that has it all — Watsons.

Watsons, Asia’s largest health and beauty retailer, is set to deliver a totally fresh retail experience, as it unveils a dynamic brand revamp by launching its “More Value, More Life” campaign in the Philippines.

Watsons, Asia’s No 1. pharmacy and drugstore brand (based on Campaign Asia-Pacific’s “Asia’s Top 1,000 Brands” Survey 2012 of over 5,000 Asian respondents) with an international presence of over 3,200 outlets in 12 Asian and European markets, is rolling out a refreshed brand “look and feel” and service promise.

The refreshed brand invites customers to explore and experience Watsons’ extensive quality product range, carefully selected to make them “Look Good, Feel Great” every day.

“Watsons, as a brand, stands for contemporary living,” said Robert Sun, Watsons general manager. “We conducted extensive research with our customers and, based on their feedback, we are evolving the Watsons brand to a more contemporary, attractive and engaging retail experience.”

The revamp also includes a modified Watsons logo, store interiors, brand visuals and new storefront. Store zoning is improved with more prominent displays and enhanced categorization of store areas for beauty, personal care, health and pharmacy.

The rollout in the next months also includes new staff and manager uniforms together with enhanced pharmacy, health and beauty counseling for customers, delivering a new level of personalized shopping.

“Loyal customers said they loved Watsons because they enjoy browsing and discovering new products and new experiences. But it was very clear in our research that our existing customers expect us to exceed their expectations,” Sun said.

“We have therefore evolved the brand to express its positive attitude, in a fun and energetic way while respecting the heritage that is part of our DNA. The brand refresh projects a new vision of health and beauty retailing, and reinforces Watsons’ leading position by redefining the rules of the health, wellness and beauty retail market,” Sun added.

More Value, More Life!

In the Philippines, the campaign is supported by a “value” marketing campaign that emphasizes Watsons’ commitment to deliver the best value to its customers. Switching to the Watsons label allows shoppers to get quality product at great prices.

SM Advantage cardholders earn bonus points and exclusive free gifts from featured health and beauty products every month. They also get the widest selection of health and beauty products like personal care, skin care, hair care, cosmetics and a lot more conveniently under one store Shoppers have a fun and rewarding shopping experience with special gifts with purchase, fab makeovers, health checkups, and more

The campaign is made even more exciting with additional brand ambassadors who have personally found great value at Watsons.

Architect Shamcey Supsup is beauty and brains extraordinaire. Who else can claim to be an architectural board topnotcher, magna cum laude with a degree in Architecture from UP and a Miss Universe 2011 third runner-up award to boot?

Supsup said, “I always believe in aspiring for excellence and sometimes we have to challenge ourselves to go beyond our comfort zone. I never had a beauty pageant experience before but when I decided to join Bb. Pilipinas, I gave it my all. I started with the basics — I took care of my skin and hair to build my confidence.”

She added: “These days, it’s easier to look good and feel great with Watsons. The new store is so inviting that I end up choosing products not just for myself but for my loved ones, too.”

Venus Raj, another beauty queen-achiever, was part of the first wave of Watsons Value campaign that highlighted health offers for her and her mom. Now, Raj is joined by her real life bestfriend Marie Ann Umali who herself is a beauty queen (Bb. Pilipinas-World 2009).

“I met Venus during training and since then we have bonded by sharing beauty tips even after the pageant season. It’s more fun and colorful sharing beauty stuff with your girl bestfriend,” Umali said.

Raj added: “When we go to Watsons, we head straight to the make-up area and test our favorite brands. You cannot go wrong since there are beauty consultants always ready to give advice or suggest alternatives… we always feel extra beautiful after shopping.”

For her part, Fatima Rabago is an in-demand model and a regular fixture in the fashion and advertising world. She has graced countless campaigns and runways shows but if you ask her, her favorite role is being a mom to her two-year-old daughter Daniela.

Rabago said, “Daniela is a fun kid, as early as now she is showing strong signs of being a model when posing for the camera. She likes putting on lotion and skin products, smelling fresh and even playing with make-up. We enjoy shopping in Watsons especially for our personal care products, we just love to keep things fresh and fun!”

For more information, log on to www.watsons.com or visit www.facebook.com/WatsonsPH.