Bonamine's 'Tuloy ang Biyahe' campaign in full swing

MANILA, Philippines - By virtue of the country’s unique geography, most Filipinos are bound to travel. According to a recent study, an average Filipino devotes about two hours every day commuting to and fro his destination. Each day, about three million people from surrounding provinces trek to Metro Manila to work, study, or conduct business. Across the country, millions of people are doing the same, not to mention those who are traveling for leisure and recreation.

In conjunction with the importance of worry-free travel, Bonamine recently launched “Tuloy ang Biyahe,” its latest initiative in its continuing campaign to foster a safe, stable, and dizzy-free journey among travelers.

The launch, attended by government agency partners and travel industry stakeholders, coincided with the official announcement that Taisho Pharmaceutical, in partnership with Invida Philippines and Zuellig Pharma, was assuming the mantle of the well-trusted and beloved brand for motion sickness.

The event, held at the Sofitel Hotel, renewed fresh alliance between Bonamine and the Department of Tourism (DOT), Philippine Ports Authority (PPA) and other key travel organizations in the promotion of exciting travel destinations and sensible travel habits among passengers.

The partnership, according to Manolet Montinola, regional commercial director of Taisho, happened at an opportune time when the country is experiencing a sharp rise in domestic travels, helped by DOT’s infectious travel campaign that has touched the hearts of Filipinos and foreign tourists who now find it easier to see how much fun it is to travel in the Philippines.

Invida senior brand manager Cleo Nodado said Bonamine’s “Tuloy ang Biyahe” campaign is harmonized with DOT’s “It’s More Fun in the Philippines” in that it communicates “the powerful idea that travel must continue no matter what happens.”

Lawyer Maria Victoria Jasmin, DOT undersecretary for tourism services and regional operation, said Bonamine helps maintain the fun factor in traveling, especially in long-haul trips in the sea or on the meandering roads of the countryside.