MANILA, Philippines - ABS-CBN News and Current Affairs, the country’s biggest and leading news organization, has begun using the most advanced weather forecasting system provided by Weather Central, a worldwide leader in providing weather data.
Through its various news programs on Channel 2 and ANC, ABS-CBN is now providing Filipinos with the most accurate and up-to-date weather information to keep them safe and informed anywhere in the country.
“Despite being home to famously dynamic weather, the Philippines has always had problems with reliable local weather forecasting. We have seen the tragic impact of weather-related disasters on people’s lives,” said Ging Reyes, head of ABS-CBN News and Current Affairs.
Reyes said Weather Central would give ABS-CBN access to the most precise weather data, with remarkable tools for conveying relevant and easily understandable weather information to better serve the needs of its viewers and users across all media platforms.
Currently, ABS-CBN newscasts like “Umagang Kay Ganda” and “TV Patrol,” and ANC’s newscasts from “Headstart” to “The World Tonight” are using the new weather system’s interactive and engaging interface in its weather segments.
Weather Central, the most viewed broadcast weather system in the world, combines patented technologies and exclusive storytelling tools that enable ABS-CBN’s weather presenters to better explain weather forecasts and engage their audiences with its interactive technology and powerful imagery featuring cutting-edge graphics, virtual sets, map animations, and realistic images.
Recognizing the importance
of weather to Filipinos’ lifestyle, ABS-CBN Weather Central will be helpful to parents and students especially during the upcoming back-to-school season and families who plan to organize weekend trips because it features five-day forecasts and precise temperature data, and detects earthquakes.
It also uses Philippine-wide, high-resolution forecasts not currently offered by any network in the country today, enabling ABS-CBN and ANC newscasts to provide locally relevant and pinpoint accuracy of weather information from where they are or where they are going.
For instance, Weather Central can specify the weather in Quezon City vis-à-vis Manila, in Mandaue vis-à-vis Cebu, or Kalibo vis-a-vis Boracay.
Filipinos, meanwhile, can personalize ANC’s weather services according to their own needs online via
ABS-CBNNews.com, or on their mobile phones through ABS-CBN’s weather app, which will soon be available to iPhone, iPod Touch, iPad, and Android devices.