The new image of water

MANILA, Philippines - Crystal Clear, the leading brand of purified drinking water in homes and offices in the country, recently launched Crys2-O, a mascot in the form of a water droplet with a big grin. He is not only a mascot and the newest member of the Crystal Clear family, but also a water expert who can readily answer anything about water.

And as a water expert, Crys2-O will take part in many of Crystal Clear’s advocacy efforts to reach out to the young and persuade them to play their part in the conservation of water.

Crystal Clear sees how important it is to influence the younger generation and how it is more important for them, being the inheritors of the future world, to save this valuable resource.

It is already common knowledge that water is one very important element for life in this world to survive. About two-thirds of an average person’s body weight is made up of water and it is only logical that the body can go on without food for a long time but would only last no longer than three days without water. It is important for the human body because water is used in many bodily functions, not to mention its equally vital role in sanitation.

Yet it has been a hard task to educate some, if not most people, on water’s importance and the need to conserve it. But Crys2-O, Crystal Clear’s new hope in getting its message of concern and intent to save water, is definitely up for the challenge.

Crys2-O believes that there are many ways to conserve water and all of it starts with one’s self. There could be hundreds, or even more, ways to conserve water, but they won’t matter if there is no conscious effort to do them.

Simple tasks such as keeping faucets tightly closed after every use, watering plants without using a water hose, having a shorter shower time, avoiding running taps, checking any leaks from plumbing, are just a few steps in conserving water — and the list goes on. All it needs are hands to actually do these steps.

Conserving water is one tough task and keeping it safe for use is another equally hard task. Getting safe drinking water has been a challenge before but with the commercialization of water purification systems, and with Crystal Clear at the forefront, pure and totally safe drinking water has now reached many Filipinos all over the country.

Clean drinking water is naturally important for one’s health. Considering the quality and the amount of available water right now, which is sometimes the cause of many water-borne diseases, people should also be responsible in keeping it clean and safe from possible contaminants.