Bounty Fresh launches online club

MANILA, Philippines - An online club was recently launched to cater to chic and hip moms.

Aptly called Chic Moms Club (www.chicmomsclub.com), it aims to provide moms a one-stop-shop for informative articles, instructive household tips, recipés from the best chefs in the country, exclusive events, exciting promos, discounts, and contests from Bounty Fresh Chicken.

To generate buzz for the site’s online launch last March, exciting online contests where set in motion such as the “Capture Your Favorite Getaway” where one can win a premium Lumix LX5 Camera.

Another hip contest is the “Take a Picture with Asia’s Best Chicken.” All one needs to do is to take her or his best, most creative and interesting photo with a Bounty Fresh Chicken product and win a summer getaway in Boracay for two.

The complete mechanics can be found at www.chicmomsclub.com and Bounty Fresh Chic Moms’ Facebook fan page. Even if the site is designed for moms, everyone can register and join in the fun.

As its initial offering, renowned Chef Sau del Rosario is the featured chef of the month as he whips up an exclusive gastronomic delight called “Bounty Fresh Chicken Teriyaki Balsamic with Berries” while esteemed food styling guru Chef Theo Zaragosa gives a lowdown on how to turn boring and normal feasts into visually and gastronomically enticing banquets.

“Just by registering, one can immediately partake of countless benefits such as a P10 discount on Bounty Fresh chicken bought at Chooks-to-Go outlets, e-recipes from well-known and respected chefs, monthly articles on travel, fashion, health, wellness and food innovations, exclusive invites to Bounty Fresh events, and amazing promos,” said Kathy Gomez, Bounty Fresh assistant brand manager.

Bounty Fresh, largely considered as Asia’s best chicken product, is currently on a roll as it won prestigious awards left and right such as the Asian Livestock Industry Award 2009, besting all other poultry and livestock producers across Asia, and the Ernst & Young Entrepreneur of the Year Award for its president, Tennyson Chen.

It is the only chicken brand that is vacuum-packed and triple-washed, proof of its strict adherence to high quality and excellence.

Visit www.bountyfresh­chicken.com and its Facebook account for more details.