Demand for drinking water drives Filipino firm

MANILA, Philippines - There was a time when power outages happened like clockwork during the mid-1990s, mainly because of the huge demand for power and the fact that power plants at that time were already antiquated.

Back then, blackouts occurred regularly. It made people think during times when they experienced heat, especially during the summer when the sun goes full blast in delivering sweltering high temperatures, making people swear, at a time when there’s no power, that it’s better to have no electricity than have no water at all.

Why? They can replenish the sweat caused by the blazing heat by drinking lots of water, or take a shower when the perspiration becomes too sticky and too much to bear.

In the arts, water is a necessity to singers and public speakers, as water refreshes their throat when it becomes too dry because of prolonged singing and speaking to prevent damage to vocal chords.

Water is also important to people engaged in highly physical activities like athletes (basketball players, gymnasts, even swimmers) and those who work outdoors. Water energizes the body by replenishing lost body fluids because of the heat.

So why is water that important to us?

According to online information site Wikipedia, “the human body contains anywhere from 55 percent to 78 percent of water depending on body size.” In order for people to move and function properly, they need to consume at least one up to seven liters of water daily so they won’t get dehydrated.

Again, personal consumption of water depends on one’s physical activities and other factors like temperature and humidity, among others.

But then, despite water being a readily available natural resource, many, particularly from the marginalized sector of society, rarely have access to safe drinking water. According to the World Health Organization, about 1.1 billion people around the world don’t have access to safe water, and about 2.2 million in developing countries, mostly children, die annually due to ailments associated with lack of access to drinking water.

It is thus the need for accessibility to water, well not just ordinary water, that moved the owners of a company to introduce to the market a revolutionary water brand in the market — Crystal Clear Purified Water.

Totally fresh, crisp and great tasting, something that you don’t find in other water brands, Crystal Clear Purified Water is manufactured using only the highest quality materials, strict manufacturing standards and quality control and processes that is purely non-chemical in nature like multi-media filtration, activated carbon ultra-absorptive refinement, 20-, 10- and 5-micron cartridge depth filtration, reverse osmosis, polishing carbon filter, ultra-violet irradiation, ozonation and softener, among others.

“Our commitment is to stick to being innovative in our manufacturing processes and determining what consumers want in order to adopt to it and help create products and services that are responsive to their demands,” says Jose Antonio Soler, president of Solerex Water Technologies Inc.

Solerex Water Technologies is an all-Filipino corporation engaged in the sale, franchising and management of water refilling stations.

Solerex has likewise firmly established itself as a competent and trustworthy supplier of water filtration, sterilization and purification equipment throughout its 25 years of existence in the field.

Currently, it has a nationwide network of more than 400 Crystal Clear Water Stores, with operations in Indonesia and Malaysia and with over 3,000 non-franchise stores since 1997.