Nurturing the ‘Gen-E’

Parents today have cause for greater concern regarding their children’s ability to cope with the world around them. Rapid advances in technology and information continue to create an environment geared toward greater speed, learning and competitiveness.

This fast-paced scenario is seeing a new generation of children who possess the proper faculties as foundation for their future success. They are now being dubbed as the "Generation-E," those growing up in a more advanced and competitive world and are endearing, exceptional and extra-smart.

These children are nourished and empowered from as early as their infant years with combinations of the "Generation System" – Smart Nutrition, Smart Symphonies and Smart Play – by parents who understand the importance of developing the most important part of their children’s body – the brain.

Generation-E is coined from the Enfa line of infant milk formulas that provide the Smart Nutrition brain builder DHA (Docosahexaenoic Acid), a long chain of polyunsaturated fatty acid similar to which makes up a large part of the brain and is a building block of the human brain tissue.

As the brain continues to develop from birth and beyond, it is important to provide a nutritional foundation that will support the optimum development of a child’s brain.

The Mead Johnson line of milk formulas provides the DHA brain- building advantage for every step of a child’s development from birth up to toddler years (one to three years old) with Enfagrow growing up milk and all the way up to pre-school age (three to six years old) with Enfakid milk.

For questions or inquiries on baby’s nutrition, Enfa products, pre-natal program and Generation E, call 841-8252 up to 53 or toll free number 1-800-1888-5861. Or write to Generation E Customer Contact Center, 2309 Don Chino Roces Avenue Extension, Makati City, 1231, or visit the website www.enfagrow.com.ph.