WORLDBEX 2018 at the forefront of global expansion

MANILA, Philippines — Now in its 23rd year, the Philippine World Building and Construction Expo sustains its streak as it opens its doors to a record-breaking number of local and international exhibitors.

With this comes an increase in its total exhibition space with the addition of the 2,500-square meter Northwing hall of the World Trade Center, which will house over 120 booths.

Happening on March 14 to 18, this year’s WORLDBEX is expected to be the biggest installment yet as it is set to be held at the World Trade Center Metro Manila, the Philippine Trade Training Center, and the SMX Convention Center Manila. Combining these three mega venues, WORLDBEX 2018 will encompass a total of 37,100 sqm of show area as it showcases 1,500 booths by both domestic and foreign players of the construction sector.

In turn, the exhibition saw a 25-percent increase in international exhibitors, a 12-percent increase in local exhibitors, and a 20-percent increase in total number of booths.

Signifying something far beyond showmanship, the expansion being undergone by WORLDBEX is a brimming testament of the show’s ascendancy as a global force. And the same could be said about its decision to adopt the theme of “Shaping Innovations Toward Sustainability” for its 2018 installment.

“Deliberately conceived to parallel the growing concern of the international community with regard to the need to develop ingenious yet mindful solutions, our theme for this year’s show deeply echoes WORLDBEX’s commitment to connect with the global pulse,” revealed WORLDBEX Services International’s Founding Chairman Joseph Ang.

Optimistic reception

It comes as no surprise that the reception of both the local and international community towards the upcoming show has been widely optimistic. Proof to this was the successful turnout of the WORLDBEX 2018 Exhibitors’ Orientation Program held last January 31 at the Hall B of the Philippine Trade Training Center; where over 700 attendees from 300 companies took part in the pre-show event.

“Worldbex is the gold standard for construction expos and is well-known for showcasing the newest and most innovative products of the industry under one roof,” affirmed Richmond Sy, president and general Manager of GRM Biowood, a first-time platinum sponsor for the exhibit.

Moreover, Sy found this year’s theme highly relevant as it reflects what his company is all about.

The exhibition has noted a 25-percent increase in international exhibitors, a 12-percent increase in local exhibitors, and a 20-percent increase in total number of booths. Released

Twenty years later, Puyat Flooring Products Inc. remains to be one of the longest standing sponsors of WORLDBEX.

Missy Castro, communications manager for Puyat Flooring Products Inc. recalled their journey as one of the pioneer exhibitors.

“Our participation has helped us a lot to reach out to our target customers and showcase the beauty and effectiveness of our products. Indeed, it is the most ideal venue to let our clients know about our company and our products!” she said.

However, there seems to be no better proof of the role of WORLDBEX as a driver of economic growth than the impressive number of international participants that will be taking part at this year’s show.

Assuming the role of being the global construction industry’s gateway to Southeast Asia, among the new countries to participate at the much-anticipated event include Indonesia, Australia, Turkey, Germany, Iran, and Japan. These countries now join the roster of longtime international partners that support WORLDBEX, such as Korea, Malaysia, Denmark, Singapore, Spain, China, New Zealand, UAE, Thailand, the US, and Vietnam.

Particularly impressive is the enthusiasm of Malaysian companies that are expected to occupy most booths at the International Pavilion. Leading the pack is Malaysian powerhouse MATRADE with 30 booths.

“WORLDBEX has continuously showcased the emerging and innovative products in the industry. Indeed, it serves as an excellent platform for trade exchange and to learn best practises from other participating countries,” remarked MATRADE’s trade commissioner Nyaee Ayup.

Without a doubt, the 28th WORLDBEX marks a milestone not just for the show but for the country’s economic position as a whole.

“With the fast-changing Philippine business landscape and many developments across all industries, it is through events such as the WORLDBEX that the best in the Philippine building and construction industry can come together and showcase the many opportunities within the sector,” Florian Gottein, executive director of the European Chamber of Commerce of the Philippines, expressed.

Furthermore, Noel Toti Cari?o, national president of the Chamber of Real Estate & Builders’ Associations Inc. cited WORLDBEX’s vast global network as an “affirmation of their bright prospects for the Philippine property and construction industry.”

Once again, WORLDBEX is at the forefront of pushing the expansion of the Philippine construction industry to unprecedented heights. It will run from March 14 to 18 from 10 a.m. to 8 p.m. at the three mega venues of World Trade Center Metro Manila, Philippine Trade Training Center, and the SMX Convention Center, Pasay. It is organized by the WORLDBEX Services International, the country’s leading events and expo organizer.

To pre-register, visit www.worldbex.com. To know more, like the Worldbex Services International facebook page and follow @worldbex on Instagram.