Robinsons Homes builds up brand, project portfolio over two decades

MANILA, Philippines - On its 20th year in the business, Robinsons Homes remains more committed to provide more Filipinos its stamp of excellence in building value-for-money homes across the country.

“With a heritage that dates back to the 1990s, Robinsons Homes has a long track record of building enduring addresses that stand the test of time,” said Cora Ang Ley, business unit manager for Robinsons Homes. 

“The Robinsons Homes brand’s commitment of quality and enduring value is an assurance that each development is a wise investment that even the next generations can enjoy,” she added.

 Through its carefully planned and resilient projects, the Robinsons Homes brand has established a heritage for building homes of lasting worth. Staying true to its cornerstones of quality and value, the brand features a design approach that is both practical and functional to address a growing family’s changing needs.

From the first residential subdivision built in Antipolo 20 years ago, Robinsons Homes East, the brand now carries with it 32 residential subdivisions in key growth areas nationwide. Over 5,000 homes have been built in Laoag, Tarlac, Pampanga, Bulacan, Antipolo, Batangas, Cavite, Cebu, Davao, Cagayan de Oro and General Santos. All projects are strategically located and highly accessible via major thoroughfares and public transportation.

Robinsons Homes now has three sub-brands. These are the premium Bloomfields, the mid-level Brighton, and the affordable Springdale. All sub-brands highlight Robinsons Homes’ value-for-money proposition and are differentiated by location, house and lot sizes, and types of amenities.

Artist’s perspective of Brighton Baliwag clubhouse

Bloomfields subdivisions feature a contemporary tropical-inspired design, using a modern Asian Tropical concept that provides more natural lighting and ventilation with a minimalist touch. It offers lots at a price range of P8,000 per square meter and up, and options for housing for less than P10 million. With lot sizes average 320 square meters, developments under the Bloomfields sub-brand ideal for growing families or extended families. Bloomfields enclaves cater to professionals and executives living with an extended family or for a second home away from the city or as an investment.

The Brighton sub-brand offers contemporary Mediterranean-inspired development that showcase a timeless façade with average lot sizes of 180 square meters and a starting price of P6,000 per square meter. Lots with houses are priced below P5 million. Suitable for families upgrading to a bigger home, projects under the Brighton sub-brand cater to OFW families as well as local businessmen who prefer practical yet efficient living spaces.

Lastly, Springdale projects are contemporary developments with simple but elegant designs. Residential lots for developments under the Springdale sub-brand has an average of 120 square meters lot size and is valued at an around P4,000 per square meter. House and lot packages for Springdale projects priced below P2 million. Catering to the upper and middle C segments of the market, Springdale is ideal for those who want to invest in their first home.

“We recognize that space requirements will change as a family grows. The advantage of a Robinsons Homes property is that there are options of choosing house layouts that can accommodate growing or extended families,” Ang Ley said.

“Robinsons Homes is a friendly, welcoming and safe place where families can thrive and be happy. It is where astute investors with families can rest easy knowing that their property investment appreciates in value as their children grow,” she added.