BASF launches Master Builders Solutions in Phl
MANILA, Philippines - BASF has started to roll out its Master Builders Solutions® brand in the Philippines as part of its phased launch process. The global brand is a sign of BASF’s commitment to the construction industry and represents a wide range of construction chemical solutions previously sold under a variety of specialty brands.
The portfolio of products and services marketed under the Master
Builders Solutions® brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.
“The launch of Master Builders Solutions® is a strategic step for us in building a strong brand for ourselves and our partners in the construction industry. It also supports the need for growth and improvement in infrastructure, urbanization and industrialization in the Philippines,” said Flor Pan, managing director of BASF Philippines Inc.
“By bringing together all the specialty brands of BASF Construction Chemicals portfolio, we will be able to further strengthen our strong customer-orientation and the awareness of our existing range of products and offerings.”
In the Philippines, BASF has been enabling manufacturers in various industries since 1963. Today, BASF Philippines, Inc. is one of the leading suppliers of chemicals in the country for the following industries: construction and coatings, automotive, health and nutrition, personal and home care, chemicals and plastics, and agriculture. BASF also operates an agricultural research station which conducts research, laboratory studies and field testing of novel technologies as part of BASF’s global research effort in the field of agricultural solutions. Further information on BASF in the Philippines is available at www.asiapacific.basf.com
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