CDC Holdings: Realizing the Filipino dream of quality home ownership

MANILA, Philippines - In recent years, the Philippine real estate industry has been experiencing a boom – and without any signs of slowing down. With the growing local economy coupled by increased investor confidence, experts say this trend is expected to continue, with the local property market seeing its best years in the last two decades.

Amidst the aggressive and intense competition in the Philippine real estate sector, CDC Holdings Inc. has stood its ground with a long track record of success, pioneering concepts, an experienced and highly qualified management team and a keen understanding and interest of the local market. For 27 years, the company has helped Filipinos turn their dreams of having their own homes a reality.

But while the company has gone a long way since its establishment in 1986, CDC Holdings’ core value remains the same: passion for innovation and excellence. As a result, it has grown into a reputable real estate empire that has built and managed condominium towers, hotels, serviced apartments and subdivisions in Metro Manila’s prime commercial business districts. It has a worldwide network of sales offices and agencies, with a presence in 18 countries.

“Every project that we build and manage reflects our lifelong commitment – to enrich our customers’ home ownership and experience,” Elsie Chua, CDC Holdings president and chief executive officer said. At the heart of CDC Holdings lies its four core businesses: property development, real estate sales and marketing, property management services, and hotel and serviced-residence management.

As the company’s bread and butter, property development continues to be an integral part of CDC Holdings. Each project is built around their dedication to introduce innovation and excellence to their clients. “Aimed to exceed expectations, we meticulously ensure that our projects bear the company’s trademark high quality and value for money,” Chua shared. Spearheaded by CDC Realty Inc, the company initiated its maiden project, Lions Park Residences, a 1.9-hectare, 11 building cluster mid-rise environment-friendly community located in Sun Valley, Parañaque City and Manila Rivercity Residences – a nine-building cluster mid-rise residential community development conveniently located in Santa Ana, Manila. Both projects are almost 70 percent turnover already.

Hand in hand with development is property management, wherein the company acquires, improves and maintains property contracts. To date, CDC Holdings has
acquired an estimated four million square feet in managed floor areas and around 2,000 units. Due to their expertise and successful track record, the company is also entrusted by reputable companies such as Ascott Limited to manage their properties like the Somerset Millennium Suites in Makati City.

Another core business of CDC Holdings is hotel and serviced residences, bannered by Somerset Millennium located in the Makati City commercial business district, and Millennium Plaza Serviced Residences, strategically placed along Makati Avenue. According to Chua, these properties – which have earned millions to date – provide utmost guest satisfaction by anticipating and responding to every guest’s needs.

In terms of real estate marketing sales and marketing, Chua admits their strategies have been a vital key to the success that they are experiencing today. “Positioning our products and mounting effective marketing campaigns has enabled us to be recognized as a reliable leader in the real estate industry locally and globally.” Headed by Quadrillion Sales Inc. (QSI), the local and international sales force was able to open international offices in Japan, Qatar, and the United Kingdom. In addition, they have continuously expanded their business by tie-ups and partnerships with different countries such as Japan, France, UK, Dubai, and KSA.

For all that it has achieved, CDC Holdings has chosen not to rest on its laurels. The company projects a major role for itself in the industry, with aggregate sales hitting the billion-peso mark and a leading position in the booming middle- income and overseas Filipino workers segment.

As it has done throughout the years, CDC Holdings will continue to closely monitor the needs and wants of Filipino home owners. “Staying attuned to innovative concepts, aesthetic, price and overall quality concerns, we will ensure that in the months and years to come, we will continue to provide projects that are well-suited to the ever-changing requirements and preferences of the local property market,” Chua said.