James Hardie leads innovations in fiber cement products

MANILA, Philippines - Since 1997, James Hardie Philippines continues to create and develop new building composite materials that are advanced, durable and innovative for the local construction industry.

One example is HardieFlex advanced building composite, made from water, cement, cellulose fiber, and sand. These raw ingredients are engineered through a state-of-the-art manufacturing process to create a durable building material resistant to damage caused by rain, water and even fire.

Another advantage of HardieFlex advanced building composite is that it allows for better dimension precision compared to cement hollow blocks. This is because cement hollow blocks still need plastering. This plastering adds extra thickness, as much as an inch or more, on both sides. In contrast, a four-inch wall in the house plan remains four-inches when using HardieFlex advanced building composite with frame construction.

“During these times when space is an issue, where houses and units are becoming smaller, every inch of wall saved means a lot,” said Liza Alde, James Hardie marketing services manager.

Unlike the usual hollow blocks and other cement brands, HardieFlex building composite used in frame construction allows the walls to “breathe”, letting air and heat pass through so that homes and buildings do not feel “overheated” even during the dry season and times of high humidity.

When it comes to exterior and interior walls, James Hardie building composites are very versatile and may be used along with various styles of finishes and accents, and to conform to different styles and looks. They may be installed with timber or steel frames.

James Hardie products are eco-friendly. The company’s continuing commitment to protecting the environment is integrated in their choice of materials and their manufacturing processes. Materials used in the manufacture of their fiber cement are all sustainable so they help protect the ecology.

The health and safety of both builders and occupants are also taken care of by James Hardie. HardieFlex advanced building composite does not contain cancer-causing asbestos.

To learn more about how HardieFlex  Fiber Cement and other innovative James Hardie  products can improve quality of life, go to www.jameshardie.com.ph and like us on Facebook at www.facebook.com/jameshardiephil or call 1-800-888-5427 (outside Metro Manila) or 895-5427 (within Metro Manila).