DMCI boosts housing presence in QC

MANILA, Philippines - DMCI Homes continues to gain a foothold in Quezon City’s central business district with its recent acquisition of a 5,700-square meter property in Scout Tuason, Brgy. Obrero.

The lot, which lies in the middle of three major business districts in Quezon City, Manila and San Juan, will be developed into a condominium community for young families.

The project, called Viera Residences, will consist of a high-rise building with a total of 26 floors above ground level with modern themed architecture. Framed by South Triangle, New Manila/San Juan, Cubao-Araneta Center, and Sta. Mesa-Manila on its borders, the development is accessible from the North Triangle CBD, educational institutions, and broadcast complexes in the area, and is seen to contribute to the robust dining and leisure scenes in the Timog-Morato strip.

According to DMCI Homes senior vice-president for business development, Rey Salazar, the land used to host a warehouse before selling it to DMCI Homes. “Given a similar offer from another developer, there are land owners who’d rather sell it to us because we have a good reputation. When we negotiate with people, they know they’d get a fair deal.”

The family represents the biggest market for the company, which is why DMCI Homes’ projects offer mostly two-bedroom units ideal for start-up families that will still grow and expand in the years to come, as in the case of Viera Residences. Since around 80 percent of condo units currently available in the South Triangle and Roxas District areas in Quezon City are studio rooms and one-bedroom units, this new project will provide bigger unit space conducive for an upgraded condo lifestyle.

The vision is to provide homeowners of Viera Residences true resort-inspired amenities and facilities that exude the feel of a “staycation”. Filipinos love to entertain and to this end, the company has raised the bar through well-amenitized common areas. Instead of offering an expensive penthouse unit that only a few homebuyers can afford to own, it placed a sky lounge where the residents can enjoy the view from the top of the building, giving them an experience of the good life.

Solutions-based development allows DMCI Homes to be innovative in its projects. Despite having only 26 floors above ground level, Viera Residences will benefit from the company’s signature Lumiventt technology that incorporates end-to-end breezeways every five floors to fully optimize the flow of natural lighting and ventilation. Single-loaded hallways and sky patios also add to the stylish comfort to the building’s layout.

“The requirement by law is that when you develop an area, 70 percent is buildable and 30 percent should be open area. We reversed that and got a good feedback from our market,” Salazar explains.

Viera Residences is a premier condo community project of DMCI Homes – a company of innovative builders and engineering experts that develop modern day living solutions for urban families.  Each of its developments is built with world-standard craftsmanship borne from D.M. Consunji Inc.’s almost 60 years of experience in the construction and development industry.