Going into property development is best investment option

MANILA, Philippines - A publicly listed holding company that has substantial investments in oil exploration, real estate, industrial projects and financial institutions, South China Resources, Inc. (SOC) has been on the lookout for investment opportunities in the last two years.

In December of last year, SOC finally chose its new field of endeavor – property development – and subsequently established its property arm, SOC Land Development Corporation (SOC Land).

According to SOC Land CEO JP Reyes, “The decision to enter the property business was a long process with multiple considerations. Not the least of which was shareholder value.”

A major factor that contributed to the decision included the opportunity to serve the basic need of Filipinos – especially with the country’s housing backlog pegged at about four million and counting based on data from the Housing & Urban Development Coordinating Council.

“We like the fact that housing developments have big multiplier effects on the domestic economy. Every peso spent on building houses generates several more pesos in our gross domestic product. More housing investments and production mean more jobs and sales for allied industries,“ he said.

“Filipinos also have more opportunities to own a home today, with long-term financing options available to them,” he added.

SOC Land’s maiden project, Anuva, located ten minutes away from Makati and Alabang, will certainly be a worthy addition to the MRB sector as it offers the market a fresh choice with its reasonably priced units that are shaped differently from other developers. Add to this a remarkable 80 percent open space provision on the 2.4-hectare resort themed development and starting prices of P1.2 million and it is quite evident why SOC Land is bullish on their new venture.  (For more information on the Anuva project, call +632-543-4691; 0917- 557-9513 or visit www.anuva.com.ph)

Said Reyes, “One of the deciding factors to enter the property business was to fill the need of Filipinos for affordable, quality homes that will elevate their lifestyle while keeping within their means. We believe this business to be a certain boost not only for Filipinos wanting a better product but also for our shareholder values.”