Sweet life at a sweet price

MANILA, Philippines - Stylishness and refinement are what sets apart a dream home from a mere four walls and a roof. It is the cobblestone pathway rather than plain cement leading to the front door, the distinctive round cupola figuring prominently on the façade rather than a flat front wall, and the vibrant, sun-kissed colors that breathe life into an otherwise plain and generic exterior that makes you want to come home and bring friends home as well.

While conventional wisdom dictates that stylishness and refinement come with an exorbitant price tag, Crown Asia, a subsidiary of Vista Land and Lifescapes Inc, has changed all that. In the past 15 years, the property developer focusing on the mid-priced housing has come to redefine the market segment, infusing a sense of luxury and elegance where only practicality used to reign.

“There is so much about the market for mid-priced housing that has changed in over a decade and a half that Crown Asia has been servicing it. Our clients are upwardly mobile. They have come to achieve a certain status and prominence in their careers. There is a sense of sophistication that comes from seeing the world opening up to them as their hard work pays off with a higher positions in the corporate ladder. For our target residents, four walls and a roof are not enough. Having a house to come home to will not suffice. It has to reflect their evolving style and befitting of their rising stature. It must be in a secure community where modern amenities are available and with its value keeping in step with their personal growth. For them, it has to be a Crown Asia,” said Crown Asia COO Mary Lee Sadiasa.

A premier developer of quality homes, Crown Asia has re-shaped the landscape of Philippine cities with its distinct architecture and its master planned communities. It offers house and lot as well as lot only packages in an environment that provides safety, security, and modern amenities for all its residents to enjoy. Its developments carry a distinctive look that indicates an appreciation of quality, craftsmanship, value, and a thorough understanding of what a worthy investment should look like inside and out.

Beyond the home itself, Crown Asia takes great pride is shaping the environment where its properties are located – providing an urban oasis of beautifully landscaped spaces such as parks, clubhouses and even retail areas meant to provide not only convenience but to nurture relationships within and among families in the community.

“The developments undertaken by Crown Asia attest to this. Properties such as Ponticelli offer Italian-inspired homes that are beautifully crafted and offer modern amenities while keeping within the financial means of the mid-priced market segment. Here, the chic and stylish stands side by side with the sensible and reasonable,” Sadiasa explained.

Crown Asia, a subsidiary of Vista Land & Lifescapes, Inc., the country’s largest home  builder, continues to expand and build a strong presence in Southern Luzon with its other developments, Amalfi (Dasmariñas, Cavite), Carmel (Bacoor, Cavite) and Fortezza (Cabuyao, Laguna). For more information about Crown Asia developments, call 584-1182, 837-1400 or visit www.crownasia.com.ph.