Sta. Lucia's new endorser

MANILA, Philippines - Sta. Lucia has tapped the Philippines’ Box Office King, John Lloyd Cruz, as its new endorser.

Known for his dashing good looks and his wholesome, friendly personality, John Lloyd was chosen by the country’s leading property developer for embodying many of Sta. Lucia’s values.

John Lloyd was brought up in a Sta. Lucia community by his parents. He grew up safe and secure in one of Sta. Lucia’s gated subdivisions, where he lives even to this day. Because of his traditional upbringing, he was instilled with family-oriented values, realizing the importance of a tightly knit home.

John Lloyd’s rise to stardom began when he was spotted by a talent scout and “discovered” as a potential star when he was strolling inside the Sta. Lucia Mall. He became a member of Star Magic, portraying different roles in movies and TV shows.

Since then, the Sta. Lucia resident has evolved into a highly accomplished actor, reaping success by bagging lead roles in hit teleseryes and smash blockbusters.

Recently, he was crowned Box Office King for starring in the top-grossing film “A Very Special Love”. Yes! Magazine also named him one of the most powerful celebrities in the Philippines.

“Sta. Lucia is proud to have John Lloyd on board as our new endorser,” says Michelle Robles, corporate communications director.

“He is certainly at home with Sta. Lucia, having grown up happy in one of our landmark communities. No one represents the full benefits of living in a Sta. Lucia home more than John Lloyd since it has always been so close to his heart,” she adds.

Sta. Lucia has become synonymous with building high-quality homes and developing well-planned communities. With more than three decades of solid experience in real estate and with the widest market reach having 200 developed projects nationwide, Sta. Lucia has built an impressive roster of residential estates, commercial developments, golf and country clubs, resort and beach clubs, condominiums, and other projects.

Among the many awards and honors conferred to Sta. Lucia are the 2003 Developer of the Year by Chamber of Real Estate and Builders Associations (CREBA) and the Most Trusted Property Developer from Reader’s Digest Asia for four consecutive years- 2006 to 2009.