Art Deco inspires LeGrand

Art Deco’s initial movement stems from the 1925 International Exposition of Modern Industrial and Decorative Arts in Paris. French architects like Hector Guimard sought to demonstrate the French artists’ leading position and evolution internationally. As an art form, Art Deco is an amalgamation of many different styles and movements in the early 20th century, including Constructionism, Cubinism and Modernism. It frequently used materials such as aluminum and stainless steel. Sweeping curves and stepped forms (more commonly called ziggurats) characterized skyscrapers.

When the movement crossed over to the other side of the Atlantic, American architects embraced it lovingly. Its popularity reached its peak during the Great Depression, since its opulent, functional and ultra modern style maintained a certain sense of practicality and simplicity, which still reflected the "American Dream." One such structure is the Chrysler Building, which was built from 1928 to 1930.

The Philippines’ status as an American colony meant that Art Deco eventually found its way here. Many of Manila’s buildings followed the American Art Deco theme. However, all of these buildings were leveled down during World War II.

A grand comeback

Art Deco makes the grandest comeback here in Manila with the launch of the 38-storey Eastwood LeGrand. Its grills feature stainless steel prominently. Cheerful yellow hues give it a vibrant façade. All windows are tinted to give the entire building a modern edge. The windows are bounded by plain white trims reminiscent of the signature architecture that makes the Empire State Building famous worldwide.

Just as the Chrysler Building is renowned for its Art Deco spire, Eastwood LeGrand’s decorative molding on its very top is an elegant art form in itself. Large, geometric stonework adorns its columns, while grayish-brown grillwork beautifies the lower floors up to the podium. Of course, the best French designs are featured in the grand lobby, lending a luxurious welcome to residents everyday.

To inspect Eastwood LeGrand in greater detail, call 421-4243 or 421-4247 today for a viewing appointment. Or visit the Eastwood City Information Center along Eastwood City’s hip Orchard Road to check out its new model units.