Importance of location

Brittany Corp. has earned a track record for specializing in high-end residential communities, with each influenced by a theme that is evocative but not imitative of the original place of inspiration. The company has carved out a reputation as a maverick developer by unifying the various elements of master-planning to create a "lifescape" in every community, a way of life that previously did not exist elsewhere, which fulfills the needs and wants of residents, while elevating their quality of living to a new level.

To Brittany, each master-planning element is crucial: first of all, the vision driving the creation and sustainability of each community; the team of people involved in its development; the composition of the physical and natural environment; the presence of necessary infrastructures in the surroundings; and the demand for flexibility and innovativeness in planning and execution.

Key among these elements is selecting a prime location which maximizes the desirability of the community, even while its presence will generate added value to the vicinity. A residence of choice in an exclusive, gated community requires an optimum location, given the limited availability of land in and around Metro Manila, and the transport infrastructure shortfalls which the metro population faces. The right location offers a host of significant benefits, such as minimizing the stress of traveling congested roads; providing an idyllic environment meant in which to raise families; ensuring convenience or proximity in relation to relevant destinations like place of business or work, schools, churches, commercial establishments, and facilities for leisure and recreation.

The metro south is the choice for Brittany communities because of the availability of suitable land for the development of upscale neighborhoods, and the avoidance of congestion and pollution in relation to the rest of the metropolis. Plus the road infrastructures in the south, overall, offer more options for access than those in the north, east and west of Metro Manila, to wit:

• The South Luzon Expressway (SLEX) is the major southern artery to and from Makati, the country’s premier business and financial district;

• The planned development of C-6 along Laguna de Bay will provide access from points north and east like Quezon City, Mandaluyong, Pasig, Antipolo, Taguig and Makati to Parañaque, Alabang-Muntinlupa and other destinations in the south;

• From the Alabang-Zapote Road, the expanded, four-lane Daanghari Highway serves as a corridor to the Molino-Paliparan Highway, which links the Coastal Road on the right, and Governor’s Drive on the left, which in turn connects to Tagaytay or Batangas, and the Carmona Interchange on the SLEX;

• On the other side, from Manila and Pasay, the Coastal Road or Manila-Cavite Expressway, complemented by the Diosdado Macapagal Highway, leads to Cavite and other points in Calabarzon.

Among Brittany’s flagship developments that truly demonstrate the value of location in masterplanning is Portofino — 300-hectare Italian-themed lifescape strategically located along the Las Piñas-Cavite-Laguna-Muntinlupa Link Road. Just 30-minutes away from the central business district of Makati and only five minutes away from the commercial centers of Alabang is the residential development that offers a visual symphony of luxury enclave. Currently, Portofino boasts of a masterplanned collection of exuding a sense of Italian charm, grandeur and romance, enriching lifestyles:

Portofino Heights. Inspired by the architecture of cosmopolitan Italy, Portofino Heights has custom home sites with elegant residences featuring large, arched windows, biscuit-colored walls, high-ceiling interiors and other distinctly Italian design details.

WideLots of Portofino. Sited adjacent to Portofino Heights is WideLots of Portofino, showcasing the concept of a wide lot frontage ranging from 17 to 22 meters and a depth of 16 to 18 meters, which enhances the visual impact of each residence. The lot configuration maximizes the appeal of exteriors from various angles, drawing attention to the beauty of every residence. The WideLots concept is being implemented on such a scale for the first time in the country.