SMIC vice-chairman Henry T. Sy Jr. and SMIC first executive vice-president Hans T. Sy led the groundbreaking on March 23, 2006, by unveiling the project model and the architect’s perspective. Philippine Reclamation Authority general manager Silvestro Bello III, Department of Tourism NCR director Reynato Chua, and Pasay City Councilor Dr. Jose Antonio Roxas attended the event.
MAITRADE Expo and Convention Center, which is expected to cost P900 million, is scheduled for completion in June 2007. International firm Arquitectonica is the project’s design consultant while the architect of record is Jose Siao Ling and Associates. MAITRADE will become the country’s largest privately-run exhibition and convention center. The 46,647-square meter building will have three floors and basement parking with a total leasable area of 19,800 square meters featuring large exhibition areas and function rooms.
"MAITRADE is envisioned to become a preferred venue for major conferences and trade exhibits as it will offer more modern facilities and larger floor areas for international and local exhibitions, conferences, events and functions," said SMIC executive vice president Jess Lucas. "It incorporates a contemporary look and world-class design that raises the level of prestige and exposure of trade exhibitors."
The building’s design allows for maximum use of space, giving exhibitors flexibility and options in terms of their specific area requirements. The exhibition area at the ground level will have a floor area of 9,000-square meters, which can be divided into four halls. Commercial shops will be located along the perimeter. A bridgeway on the second level will connect MAITRADE to the Mall of Asia, the SM group’s biggest shopping mall. The third level will have a total floor area of 8,730 square meters, which can be divided into six halls for functions and conventions, along with nine meeting rooms.