Promo focuses on the Filipino dream

Like most other Filipinos, OFWs and professionals who go abroad are motivated by one dream: To buy and own a home when they return.

The observation ties in with a recent study of Asians in developing countries. Fifty-nine per cent identifed owning a home as the second most cherished desire, second only to good health. The study noted that having a place to call one’s own eclipsed financial security, a happy marriage and even a college education. Surprisingly, the latter landed only in the 14th slot.

"To many Filipinos, a home represents security and is usually their single biggest investment," notes Dinna Bayangos, president of Laguna Properties Holdings, a subsidiary of Ayala Land. LPHI has become a preferred developer of OFWs and professionals and entrepreneurs. It offers an affordable way to own a comfortable home and has projects in various locations – from in-city condominium units in central neighborhoods to two-storey residences and townhouses in the suburbs.

Beginning this month, LPHI, Kraft Food Philippines and the Electrolux Group jointly focus on the Filipino dream of owning a home through a co-branding tie-up. Over a six week period, the three companies will be offering two houses and lots in LPHI’s Sta. Catalina Village as well as over a hundred Electrolux kitchen appliances.

Sta. Catalina Village in Southern Metro Manila is one of LPHI’s fastest-selling housing projects owing to the fact that it is within easy commuting distance to the Alabang Town Center, Makati and other business districts. It is only 15 minutes from the Ayala-developed community in Muntinlupa. The two Sta. Catalina Village houses and lots have a combined value of P4.3 million. The homes will be given away inclusive of taxes, fees and legal documentation.

"The winners of these LPHI homes will enjoy a double bonus. They’ll get free a free house and lot. Moreover, the homes are in LPHI communities where they can be sure their investment will be secure," Raquel S. Cruz, project manager points out. LPHI homes make use of European building systems that ensure consistent quality.

LPHI communities are appreciated by homeowners because security is round the clock and facilities such as water and drainage systems, cable, power and telephone lines, and perimeter fences are complete and delivered on time. Because they are located in peaceful communities, LPHI homes have generally retained their value over the long term.

To qualify for the promo, consumers must write their complete name, address, contact numbers and signature on a piece of paper and enclose the packaging or lug caps of at least two different brands of Kraft Foods Philippines. Entries may be dropped in participating groceries and supermarkets nationwide.

Packaging or lug caps of Kraft Food products that may be used to join the "Home Sarap Home" promo include Miracle Whip, Chunky Chunks, Oreos cookies, Tang juices and iced tea, Cheez Whiz, Kool Aid juices, Maxwell House and Kraft Cheddar Cheese.

For more information on how to own an LPHI house, visit their website at www.lphi.com.ph or call 864-5744 for more details.