Rockwell’s Joya attracts overseas Filipinos

Rockwell Land has exceeded expectations for the pre-selling stage of its residential condominium development Joya. Close to 80 percent of Joya’s loft units have been sold after only five months of pre-selling, prompting Rockwell executives to add more loft-type units.

Rockwell Land noted that Joya, which is schedule for ground breaking next month, continues to entertain a number of local as well as overseas Inquiries.

Apparently, the "novel concept of living" offered by Joya, the posh residential condominium located at the East side of Rockwell Center Makati, is a hit among overseas Filipinos planning to own a home here. According to Rockwell Land CEO Tong Padilla, the pre-selling of Joya’s lofts received tremendous response from overseas Filipino communities during recent road shows held in the US.

"We have just concluded a series of road shows in the United States where quite a number of Filipinos have chosen to acquire a unit at Joya to serve as their place of solace for holidays, vacations, or during visits to their Philippine-based relatives. Others are planning to make Joya their place of retirement," Padilla said.

Padilla explained that the overseas Filipinos they met at the road shows share a common wish: that of owning a home in the Philippines. "Having your own home in your country, this is a wish of many overseas Pinoys. And this is part of their plans for the future," Padilla said.

Padilla added that Joya’s lofts offer "a novel concept of living" because the bedrooms found on the second floor of these units do not have a fourth wall, allowing the owner a full view of the living and dining rooms below. The lofts are sold bare, giving the resident a free hand at creating their own designs. At about 20 feet high from floor to ceiling, loft units go for P80,000 per square meter.

According to Rockwell Land assistant vice-president for sales and marketing Val Soliven, "The cuts are ideal for couples who deserve much-needed vacation in Manila or repatriates who need to make quick visits and business deals. A typical one-bedroom loft measures 55 to 58 sq.m., while a two-bedroom loft measures from 109 to 126 sq.m.," Soliven explained.

Joya also offers tower apartments that come in three types: the one, two and three-bedroom units, with measurements ranging from 69 to 147 sq.m.

"The tower apartments are sold between P80,000 to P90,000 per square meter. To date, we have sold more than 300 units at the pre-selling stage," said Soliven.

"With cuts spacious enough to accommodate growing families, the tower apartments are preferred by couples with three or more children. Quite a few buyers opted to purchase two units and combine them to create one big home," added Soliven.

Joya has an array of amenities and activities such as outdoor swimming pools, a children’s playground, a games and billiards room. This posh place also has badminton/multipurpose courts and a two-story gym and fitness center.

Joya’s ground level is the home of chick shops and cafes that provide residents with easy access to shopping alternatives.