Robinsons Land remains optimistic about economy

Living within your means could very well mean living in style. At least that is if you are dealing with Robinsons Corp. This winning proposition of affordable lifestyle has catapulted the company to be among the strongest real estate players in the country today with its own empire of impressive high-rise projects around Metro Manila.

RLC High Rise Buildings Division general manager Danilo Ignacio said that the company’s formidable reputation for leadership is borne of its commitment for a long-term investment in the country. At the core of this commitment is the company’s generally optimistic outlook about the Philippine economy, which other industry players are just beginning to appreciate. "Many of the old-time developers are now coming back to the scene," Ignacio said. "They are now starting to see what RLC knew a long time ago," he added.

RLC is one of the very few real real companies in the Philipines that remained actively in business despite the heavy blow of the 1997 Asian financial crisis. "We never had a record of uncompleted project even in the worst business climate. It is very important for condo buyers to know that you can continue developing, and more importantly, complete projects whatever happens," Ignacio explained.

This solid reputation for dependability has been tested once more during the recent election period. Ignacio was surprised that buyers did not opt for a "wait and see attitude" despite the heatedly contested presidential elections. "What happened was the reverse of what is normally expected in an election period. We registered a record sales figure during the first quarter of the year, which exceeded our record quarter sale last year," Ignacio proudly said. He noted that their record sale in a day even happened on the month of April with more than half of the transaction coming from the sales of Fifth Avenue Place, its newest prime project in Fort Bonifacio Global City.

Part of RLC’s strengths comes from its being able to determine and focus on market niches where it can deliver an excellent performance. "Traditionally we focus on the P2 to P3 million income residential market but we are also quick to respond to emerging market needs where there is strong potential demand," said Ignacio. He noted that this principle was the basis for building several of their previous upscale projects like the Galleria Regency and the Robinsons Place Residences in Manila.