One Asia launches homes for mid-income market

Property developer One Asia Development Corp. has launched its first housing project in Paranaque City aimed at the growing upper middle-income market.

Called Verdant Heights, the 3.38-hectare residential enclave is a joint undertaking of One Asia with landowner Atlanta Land Corp. International Exchange Bank (iBank) will extend financial assistance to buyers. This P280-million residential project is targeting the least served sector of the middle income market.

Evelyn Solis, One Asia’s vice president for sales and marketing, said Verdant Heights will house 138 stylish but functional house and lots units, and townhouses all in a vast expanse of beautifully landscape and serene ambience. It also has an entrance gate and guardhouse; clubhouse; swimming pool and landscape parks.

One Asia had The Celebrity Place as its maiden project being positioned to attract high-end buyers. The project is located adjacent to the famous Celebrity Sports Plaza in Diliman, Quezon City.

Solis voiced her optimism that this and other projects of One Asia would benefit from the improving economic conditions which she confidently projects to retain its previous year’s growth of four percent.

Verdant Heights, she said, is a project that will serve the fast emerging upper middle-class market, which has had no significant developments since the housing slump of 1997 that can cater to a mix of middle and high end markets.

The townhomes are priced at P2.1 to P2.6 million while the single attached/detached can be bought for P3.6 to P5 million with the iBank providing financing packages to potential buyers, said Solis.