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Real Estate

Joya: A new lifestyle at Rockwell Center

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Rockwell Land Corp. unveils its latest residential project: Joya at Rockwell, catering to young single professionals or couples with growing families. A suburban dream set in a resort-like atmosphere, Joya’s lofts and towers innovates standards in city living.

Renowned Architects and interior designers Alice Erfe, Guillermo "Butch" Valdez and Arlen de Guzman brandish their skills by creating one-bedroom, two-bedroom, and one-bedroom loft model units respectively. These three creations are sublime statements to Joya’s novel concept for living spaces.

Located on the ground level of Power Plant Mall, Joya’s one-bedroom model unit is the creation of Erfe and Associates’ Principal Architect Alice Erfe.

Challenged by its modest size, Arch. Erfe made maximum use of the 69 sqm. one-bedroom space. In place of the usual dividers, Arch. Erfe delineates areas by utilizing shelves, providing useful, space-saving built-ins and niches to double the wall space.

The 115sqm two-bedroom unit found inside Rockwell’s Information Center is the brainchild of Architect Guillermo "Butch" Valdez.

Arch. Valdez combines contemporary and traditional designs, using mix-and-match pieces, ranging from a rather large lamp suspended over the dinner table to an ultramodern object d’art table centerpiece.

Rockwell Land custom-built a 58sqm model unit right outside Power Plant Mall to house Architect Arlen de Guzman’s one-bedroom loft.

The drama of the loft starts with fluted glass by the foyer that unveils hints of a silhoutted living room. A full view of the living room reveals a handsomely furbished receiving area with full-height glass wall panels that allow natural light into the room by day and dazzling city lights by night.

ALICE ERFE

ARCHITECT ARLEN

ARCHITECT GUILLERMO

BEDROOM

ERFE AND ASSOCIATES

GUZMAN

INFORMATION CENTER

JOYA

POWER PLANT MALL

PRINCIPAL ARCHITECT ALICE ERFE

RENOWNED ARCHITECTS

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