World class concrete additive launched

Global Brands Co., Inc. (GBCI), makers of the Original Rugby and Super Vulcaseal, recently launched its latest product, the Addmix Concrete Admixtures at the Garden Ballroom of EDSA Shangri-La Hotel. The country’s leading contractors, architects and construction supply companies who attended the affair have nothing but praise for this revolutionary product that will save cost dramatically, increase productivity and reinforce building structures. This is in line with Global Brands Co., Inc. to provide quality and affordable solution to industries and the household.

AddMix comes an opportune time for all homebuilders and construction professionals with the rising cost of construction and materials. AddMix saves up to 25 percent on the use of cement, which is the most expensive component of concrete. Collectively known as the Addmix Cement Saves, the product comes in three variants namely: AddMix Plus; AddMix Easy and Addmix Ultra.

The Addmix Plus Volume Expander is a dream product for hollow block makers. Simply using the product can increase the production of hollow blocks by, as much as 50 percent or produce load bearing blocks that are 30 percent higher in strength. The Addmix Easy Mortar and Plaster Enhancer is a mason’s best friend. The product makes plaster easier to trowel and adheres better to concrete resulting in lesser cracks and a smoother finish. Mortar fills for hollow blocks will now have less shrinkage for easier leveling and placement of blocks. The Addmix Ultra Concrete Fortifier, however, increases concrete strength by as much as 30 percent and reduces curing time by half. This would enable contractors to build stronger structures at a faster rate.

All Addmix variants come in pre-packed 150g sachets specially dosed for use with each bag of cement. Addmix Cement Savers will soon be available in all leading hardware stores in key cities nationwide.

Global Brands is a multi-awarded manufacturer of quality adhesives and sealants. It is the market leader in rubber-based contract market and in the elastomeric sealants market with its brand namely: Rugby; GluAll; Grandprix and Super Vulcaseal.